HORECA Sales Executive

Al Safadi Hospitality is seeking a HORECA Sales Executive to develop and manage B2B relationships with institutional and food service clients, selling our Central Kitchen's product range for use in clients' own operations. This role requires a strong understanding of client product needs — including leading tastings and product trials — alongside a drive to grow revenue through new and existing corporate accounts across Al Safadi Restaurants, Oventine, and Table 25's supply network.The successful candidate will identify and secure new B2B accounts while managing and growing existing relationships, ensuring consistent order volume and high client satisfaction. The role also offers the opportunity to represent the Central Kitchen's product range at trade shows and industry events, working closely with the culinary and production teams to bring new business to life.ResponsibilitiesIdentify, approach, and secure new B2B accounts.Manage and grow existing accounts, ensuring consistent order volume, strong relationships, and high client satisfaction.Present and pitch the Central Kitchen's product range, including new product launches, to prospective and existing clients.Negotiate pricing, contracts, and supply terms with clients in line with Company policy and profitability targets.Coordinate closely with the Central Kitchen production team to ensure order fulfillment, product quality, and on-time delivery.Monitor market trends, client needs, and competitor activity within the B2B food service and HORECA sector.Maintain accurate and up-to-date records of client interactions, opportunities, and pipeline status in the Company's CRM/sales tracking system.Follow up on outstanding client payments and credit terms in coordination with the Finance Department, ensuring compliance with agreed credit limits.Coordinate product tastings and trials with clients, working closely with the Central Kitchen's culinary team to understand client requirements and tailor offerings accordingly.Prepare regular sales reports, forecasts, and account performance reviews for Management.Represent the Company at relevant trade shows, exhibitions, and industry events to generate new leads.Build and maintain a strong pipeline of prospective clients to support consistent business growth.Perform any other duties related to the role as assigned by Management.QualificationsBachelor's degree in Business, Sales, Marketing, or a related field; equivalent relevant experience will be considered.Culinary background or chef experience required, with the ability to conduct and lead client tastings, understand flavor profiles and specifications, and confidently discuss product composition with clients and the Central Kitchen's culinary team.Minimum 3–5 years of B2B sales experience, ideally within food production, FMCG, catering supply, or F&B distribution.Proven track record of securing and managing institutional or corporate accounts.Existing B2B network or client relationships is a strong plus.Strong negotiation, relationship-management, and communication skills.Basic understanding of food production and supply chain processes, to confidently discuss capacity, lead times, and specifications with clients.Fluency in English required; Arabic is a plus for UAE-based client relationships.Valid UAE driving license and willingness to travel locally for client visits and industry events.