Horeca Sales Executive - Female

About the Company Our client is a reputable supplier of quality HORECA products, including uniforms, crockery, cutlery, glassware and small kitchen items, serving customers across the region. With a hard-earned reputation for professionalism, integrity and dependable service, the company is committed to delivering high-quality products and building long-term relationships with its customers. The company is seeking a highly motivated, commercially minded and results-driven Female HORECA Sales Executive to join its Dubai team and drive sales growth across the hospitality and food service sectors, especially as they have just moved into a new sector - banqueting tables/ chairs Job Purpose The successful candidate will be responsible for promoting and selling the company's complete product range to HORECA customers, developing new business opportunities, maintaining existing client relationships and consistently achieving sales targets. The ideal candidate will have proven experience in HORECA sales, a strong understanding of the hospitality supply market and the ability to identify customer needs and provide tailored product solutions. Key Responsibilities

• Develop new business opportunities within the HORECA sector, targeting hotels, restaurants, cafés, catering companies, hospitality groups and other relevant businesses.
• Promote and sell the full product portfolio, including uniforms, crockery, cutlery, glassware and small kitchen equipment and accessories plus banqueting tables/ chairs
• Identify and approach potential customers across Dubai and the wider regional market as required.
• Build, develop and maintain strong, long-term relationships with purchasing managers, procurement teams, executive chefs, F&B managers, hotel management and business owners.
• Proactively identify customer requirements and recommend suitable products and solutions.
• Conduct client visits, product presentations and sales meetings to generate new business and strengthen existing relationships.
• Prepare quotations, negotiate commercial terms and follow up on proposals to convert opportunities into confirmed orders.
• Achieve agreed sales targets, revenue objectives and gross margin expectations.
• Manage the complete sales cycle, from prospecting and initial contact through negotiation, order confirmation and after-sales follow-up.
• Maintain accurate records of customer interactions, sales opportunities, quotations and forecasts within the company's CRM or sales reporting system.
• Monitor market trends, competitor activity, customer requirements and emerging opportunities within the hospitality sector.
• Work closely with internal teams to coordinate product availability, order processing, deliveries and customer service.
• Ensure a professional, responsive and customer-focused approach at all times, reflecting the company's reputation for integrity and reliability.
• Provide regular sales reports and updates to management on pipeline activity, performance and business development opportunities. Candidate Requirements
• Female candidate, as specified for this position, in order to balance the team
• Proven experience in B2B sales within the HORECA, hospitality supply or food service industries.
• Experience selling one or more of the following product categories is highly desirable: hotel and restaurant uniforms; crockery, porcelain and tableware; cutlery and glassware; small kitchen equipment and accessories; banqueting tablets/ chairs
• An established network of contacts within hotels, restaurants, catering companies or hospitality procurement departments would be a significant advantage.
• Good understanding of the UAE HORECA market, with the ability to identify and develop new customer accounts.
• Experience managing the full sales cycle, including prospecting, client meetings, quotations, negotiations and closing.
• Demonstrated ability to meet or exceed sales targets.
• Strong negotiation, presentation and relationship-building skills.
• Commercially aware, proactive and confident in identifying opportunities to grow revenue.
• Excellent communication and interpersonal skills.
• Well-organised, self-motivated and capable of working independently while contributing to a team.
• Proficient in Microsoft Office; experience using a CRM system is an advantage.
• A valid UAE driving license and willingness to travel for client visits is essential
• Fluency in both spoken and written English is mandatory. Arabic or other regional languages would be highly regarded Key Competencies
• Business development: Proactively identifies, pursues and converts new sales opportunities.
• Relationship management: Builds trust and maintains productive, long-term customer partnerships.
• Results orientation: Consistently works towards sales targets and commercial objectives.
• Product knowledge: Understands customer requirements and effectively presents relevant product solutions.
• Negotiation skills: Secures commercially beneficial agreements while maintaining strong client relationships.
• Professional integrity: Demonstrates honesty, reliability and a customer-first approach.
• Organisation and follow-up: Manages a sales pipeline effectively and ensures timely communication with customers. Performance Measures
• Achievement of monthly and annual sales targets.
• New customer acquisition and growth of existing accounts.
• Revenue and gross margin performance.
• Conversion rates from quotations and sales opportunities.
• Customer retention and satisfaction.
• Accuracy of sales forecasts and CRM records. What the Company Offers
• The opportunity to join an established business with a strong reputation for professionalism and integrity.
• A varied product portfolio serving the growing hospitality and food service sectors.
• The opportunity to develop new business relationships and contribute directly to company growth.
• A competitive remuneration package, including performance-related incentives, subject to experience and company policy.