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Hotel Sales Manager – Luxury Boutique Property

NextStep Smart Solutions · Colombo, Western Province, Sri Lanka

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Key ResponsibilitiesDevelop and implement effective sales strategies to achieve room revenue, occupancy, and overall business growth targets.Build and maintain strong relationships with local and international travel agents, tour operators, Destination Management Companies (DMCs), corporate clients, and other key business partners.Identify, develop, and secure new business opportunities across luxury leisure, corporate, group, and direct booking segments.Manage sales calls, client meetings, negotiations, proposals, contracts, and follow-ups to acquire new business and maintain existing accounts.Strengthen the hotel's presence within the luxury hospitality and travel trade markets to increase brand awareness and generate business opportunities.Monitor market trends, competitor activities, customer preferences, and industry developments to identify opportunities for revenue growth.Coordinate with external marketing partners on promotional campaigns, digital marketing initiatives, and brand visibility activities to support sales objectives.Work closely with hotel operations and reservations teams to ensure effective coordination, seamless booking processes, and high standards of guest service.Maintain strong relationships with existing clients and partners to encourage repeat business, referrals, and long-term commercial partnerships.Prepare sales forecasts, performance reports, client activity updates, and action plans for management review.Conduct regular client visits, sales calls, and business development activities to expand the hotel's market reach and achieve sales targets.Candidate ProfileA degree or professional qualification in Sales, Marketing, Hospitality Management, Tourism, Business Management, or a related field.5–7 years of relevant experience for the Manager level, preferably in an upscale hotel, luxury boutique property, resort, DMC, or a similar hospitality business.For the Assistant Manager level, 3–5 years of relevant experience in hospitality sales or a related field.Proven experience in hotel sales, business development, account management, or travel trade sales.Sound knowledge of travel-trade relationships, hotel distribution channels, sales planning, and revenue management principles.An established network of travel agents, tour operators, DMCs, corporate clients, or other relevant industry partners would be an advantage.Strong communication, negotiation, presentation, and relationship management skills, with an excellent command of English.A commercially focused, proactive, and results-oriented approach, with the ability to work independently and achieve sales targets.Strong planning, organisational, reporting, and client management skills.Willingness to travel for client meetings, sales visits, trade engagements, and business development activities.