HubSpot Implementation Specialist

Job description:HubSpot Marketing Specialist:We are looking for a HubSpot Marketing Specialist to manage and optimize our marketing operations, with a strong focus on B2B lead generation, marketing automation, web analytics, and performance reporting.The ideal candidate will have hands-on experience with HubSpot CRM and Marketing Hub, along with a solid understanding of B2B marketing funnels, lead nurturing, and data-driven marketing strategies.

Key Responsibilities

Implement, configure, and optimize HubSpot CRM and Marketing Hub, including workflows, email campaigns, lead scoring, and pipeline management.Build and maintain integrations between HubSpot and other marketing and sales tools.Track and analyze website traffic, user behavior, conversion funnels, and marketing performance.Set up, manage, and optimize lead capture forms, registration flows, and conversion paths within HubSpot.Configure and optimize lead qualification workflows, including chat-to-lead automation where applicable.Manage Meta Business Suite (Facebook/Instagram) and monitor ad performance, ensuring relevant data is integrated into HubSpot reporting.Build and maintain HubSpot dashboards and performance reports covering traffic, leads, conversions, engagement, and campaign performance.Support B2B marketing campaigns, Account-Based Marketing (ABM) initiatives, and lead nurturing strategies through HubSpot automation.Monitor lead journeys and identify opportunities to improve conversion rates, lead quality, and marketing efficiency.Collaborate with sales and marketing teams to ensure effective lead handoff, tracking, and follow-up processes.

Requirements

2+ years of hands-on experience working with HubSpot CRM and Marketing Hub.Strong understanding of B2B marketing funnels, lead generation, lead qualification, and nurturing.Experience with Google Analytics, Google Search Console, and Google Business Profile.Familiarity with Meta Business Suite and Ads Manager.Experience with live chat tools, lead qualification, and online review platforms.Strong analytical mindset with experience in marketing reporting, dashboards, and performance analysis.Understanding of marketing automation, workflows, and CRM integrations.Excellent written and verbal communication skills.Strong attention to detail with the ability to manage multiple marketing activities and campaigns effectively.Preferred Skills:Experience with B2B SaaS or technology companies.Experience working with ABM and account-based lead generation strategies.Familiarity with third-party integrations and marketing technology platforms.Ability to identify opportunities for process improvement and marketing automationJob Type: Full-timeWork Location: In person