Imported Food Private Brand Manager

Education Requirement:Bachelor's degreeExperience Requirement:5 years

Job Responsibilities

Responsible for the product planning, development, and category management of imported food under the company’s Private Brand (PB) portfolio.Develop localized product strategies, category structures, and assortment plans based on consumer preferences, market trends, competitive insights, and user behavior in the target market.Identify business opportunities through market research and data analysis, and continuously optimize SKU assortment, price architecture, product specifications, and category performance.Lead the end-to-end development of imported PB food products, including product selection, supplier coordination, product positioning, packaging development, pricing, import cost analysis, and launch planning.Work closely with overseas suppliers and internal teams, including procurement, international supply chain, quality control, legal and compliance, marketing, and operations, to ensure successful product development and market launch.Coordinate import-related requirements, including product qualifications, food safety and quality standards, labeling and packaging localization, customs clearance, shelf-life management, and local regulatory compliance.Monitor product sales, profitability, inventory turnover, delivery lead times, and product quality, and continuously improve product competitiveness and category performance.Develop and continuously optimize localized methodologies and processes for imported PB food management, enhancing the professionalism, efficiency, and forward-looking capabilities of the product planning system.

Job Requirements

Bachelor's degree or above, with 5+ years of experience in merchandising, product planning, or procurement; prior experience in Private Brand (PB) development and management is preferred.Strong market insight and data sensitivity; capable of independently conducting market research, retail analysis, and user insight studies. Familiar with the retail industry, with a solid understanding of assortment strategies across different consumption scenarios; excellent category planning skills.Strong project management and cross-functional collaboration skills; able to lead product launches from 0 to 1.Highly proactive and results-oriented, with the ability to adapt quickly in a fast-changing environment and drive business growth.Experience in overseas product development or cross-border retail is a plus.Proficiency in English as a working language is preferred.Job Highlights:Opportunity to participate in the global expansion strategy of a leading Chinese retail enterprise.Build the Private Brand (PB) system from the ground up and create tangible business value.Work with an international team and thrive in a dynamic, fast-growing environment.Competitive compensation and benefits package.