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Influencer Acquisition Manager

Cloutflow · Gurugram, Haryana, India

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About the CompanyWe are a fast-growing talent management agency dedicated to empowering creators and helping them build sustainable, long-term careers. We partner with digital creators across categories including lifestyle, beauty, fashion, food, finance, tech, gaming, travel, comedy, and entertainment, enabling them to maximize their brand partnerships, grow their personal brands, and unlock new revenue opportunities.We're looking for an Influencer Acquisition Manager who is passionate about the creator economy, has an eye for identifying high-potential talent, and excels at building long-lasting relationships with creators.Role OverviewAs an Influencer Acquisition Manager, you will be responsible for identifying, evaluating, and onboarding creators to the agency. You will play a critical role in expanding our talent roster by building relationships with emerging and established influencers across multiple platforms.You will work closely with the Talent Management, Brand Partnerships, Strategy, and Operations teams to ensure the agency continues to represent high-quality creators who align with our business objectives and client requirements.Key ResponsibilitiesTalent Discovery & AcquisitionIdentify emerging and established creators across Instagram, YouTube, LinkedIn, Snapchat, Moj, Josh, ShareChat, and other digital platforms.Research creators across various content categories and niches.Continuously monitor creator trends and identify high-growth influencers before competitors.Build a strong acquisition pipeline of creators across different follower segments.Evaluate creators based on audience quality, engagement, brand safety, content quality, and commercial potential.Creator Outreach & Relationship BuildingInitiate conversations with creators through email, Instagram, LinkedIn, WhatsApp, and other communication channels.Build strong relationships with creators, managers, and agencies.Understand creators' career goals and position the agency's value proposition accordingly.Conduct introductory meetings and presentations to explain agency services and opportunities.Maintain regular follow-ups with prospective creators.Negotiation & OnboardingLead discussions around agency representation and partnership models.Negotiate commercial terms, exclusivity agreements, and onboarding requirements.Coordinate documentation including contracts, KYC, GST details, banking information, and legal paperwork.Ensure a seamless onboarding experience for all newly signed creators.Collaborate with Legal and Finance teams to complete all onboarding formalities.Market IntelligenceStay updated with creator economy trends, platform updates, and competitor movements.Track influencer agencies and identify creators who may be open to representation.Monitor trending creators and viral content across platforms.Share regular market insights with internal stakeholders.Internal CollaborationWork closely with the Talent Management team to ensure smooth creator handovers.Collaborate with Brand Partnerships to understand client requirements and acquisition priorities.Partner with Strategy teams to identify content gaps and creator opportunities.Coordinate with Operations for successful creator onboarding.Pipeline & CRM ManagementMaintain an updated database of prospective creators.Track acquisition funnels and conversion metrics.Update CRM systems with outreach status, follow-ups, and onboarding progress.Generate weekly and monthly acquisition reports.NetworkingAttend creator events, networking sessions, brand launches, industry conferences, and digital creator meetups.Build relationships with creator communities and industry stakeholders.Represent the agency professionally across offline and online events.Required SkillsStrong understanding of the creator economy and influencer marketing ecosystem.Excellent networking and relationship-building skills.Strong negotiation and persuasion abilities.Outstanding communication and presentation skills.Ability to identify high-potential creators using analytical and qualitative evaluation.Strong research capabilities.Commercial mindset with excellent business acumen.Organized and detail-oriented approach.Ability to manage multiple conversations simultaneously.Comfortable working in a fast-paced environment.