Insights Manager

Insights Manager | London Area, United KingdomWalker Cole International is partnering with a leading Consumer Goods organisation to appoint a Insights Manager. This is a high-impact role at the heart of the business's understanding of consumers and shoppers, ensuring key decisions across brand, shopper and innovation are grounded in clear, actionable insight.The RoleTo act as a critical enabler to Marketing and Commercial teams — building robust insight frameworks, delivering targeted research, and maximising the value of existing data sources. Operating within a focused budget, you will prioritise high-impact learning agendas and leverage AI and internal knowledge to embed a strong, consistent consumer voice across the business.Success in this role depends on strong prioritisation, close partnership with Brand teams, and the ability to translate complex data into clear recommendations that shape real business decisions.Key ResponsibilitiesDevelop and implement consumer and shopper insight frameworks aligned to key business prioritiesManage the insights budget and allocate resources across research initiatives in partnership with Brand teamsLead external research agencies and fieldwork, ensuring high-quality, efficient and timely deliveryIntegrate multiple data sources — consumer, shopper, syndicated and internal sales — into actionable insight, overseeing dashboarding and reporting via Power BITranslate insight into clear, actionable recommendations, facilitating workshops to embed learning across Marketing, Innovation and Trade MarketingSupport innovation projects from ideation to launch through consumer validation and testingBuild and maintain a central knowledge base, leveraging AI tools to maximise insight accessibility and reuseManage and develop a Data Analyst, building strong analytics capabilityExperience Required5+ years' experience in Consumer or Shopper Insights within Consumer-focused industriesStrong qualitative and quantitative research experienceExperience managing research agencies and projectsStrong data skills with the ability to synthesise multiple sourcesExperience with reporting tools such as Power BI and ExcelStrong storytelling ability, translating insight into actionCollaborative mindset with strong stakeholder engagementInterest in AI and new tools to improve insight generation