Interactive Marketing Strategist

Job Title: Interactive Marketing StrategistLocation: New York, NY or Edison, NJ (Onsite)Compensation: Base + Bonus + BenefitsWork Authorization: US Citizens/Green Card Holders/Green Card EADsRole type: Full-Time.Job Description:We are seeking an Marketing Strategy Consultant to drive our clients’ digital brand transformations and shape the next revolution in hyper-intelligent marketing and customer experiences.The objectives for this role are to:- Advise our clients in the areas of marketing strategy, experience strategy, creative strategy and digital brand transformation.- Explore, experiment and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate our ways of working and the value we bring to our clients.Responsibilities:- Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward- Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling- Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices- Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way- Advise brands on the use of digital and emerging technologies, including GenAI and agentic, to deepen customer engagement and empower people- Collaborate cross-functionally with client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution- Support strategic pursuits and guide teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation- Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demandQualifications:This role requires a passion for brand and creativity, a strategic mindset and an appreciation for the operational dynamics between various actors and components within a brand ecosystem. The right talent will bring a balance of business, analytical, creative, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.Key Skills / Knowledge- High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation- Natural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems.- Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs- Ambitious self-starter comfortable with ambiguity and complexity- Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision- Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions- Technically savvy, analytical thinker with deep intellectual curiosity- Demonstrable commitment to learning and experimentation with emerging technologies like GenAI and agentic. Experience leveraging GenAI and agentic in consulting and brand work is strongly desired.Relevant Experience:- 7 years’ experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains- Bachelor’s degree or higher in business, management or relevant domain; master's degree desirable- Experience working in multiple industries including consumer goods, retail, manufacturing, finance or technology- In-house client/industry experience a plus- Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)Apply directly or share your resume to sohrab.ali@techaxisinc.com