Internal Sales Team Leader

Vibrant Foods is one of Europe's largest South Asian food groups, bringing together a portfolio of well-established heritage brands, including East End, TRS, Fudco, Cofresh, and Everest. Headquartered in Watford, with three manufacturing facilities across the Midlands, the company is dedicated to creating authentic, flavour-led food experiences that celebrate South Asian heritage while meeting the growing demand for plant-based and vegetarian products.The business combines a rich cultural legacy with a modern, growth-focused approach, supplying both retail and foodservice markets across the UK and internationally. Its purpose is to create adventures in flavour that bring people together by connecting consumers with foods rooted in taste, heritage, and culture.At the heart of Vibrant Foods is a people-focused culture underpinned by five core values: Swift, Passionate, Inclusive, Collaborative, and Empowered. Employees are encouraged to share ideas, work collaboratively to solve challenges, and take ownership of their work. This creates an agile, supportive environment where innovation, continuous improvement, and personal development are actively encouraged.Job title - Internal Sales Team LeaderLocation - Birmingham, UKWorking pattern - Office-basedRole PurposeTo lead, coach and support an office-based internal sales team, strengthening customer relationships and delivering sustainable growth through proactive outbound calling and high-quality inbound sales support. The role builds capability, accountability and consistently strong commercial performance.Key ResponsibilitiesLead and develop the internal sales team to achieve revenue, margin, retention, conversion and service KPIs.Recruit, onboard and support team members, building product knowledge, selling confidence and customer skills.Deliver one-to-ones, call listening, coaching and reviews, with clear development or improvement plans.Create an accountable, collaborative culture that shares best practice and recognises team success.Use order, account, call and conversion data to focus team activity on sustainable customer growth.Drive purposeful outbound calling to existing, lapsed and prospective customers to grow repeat business.Champion relationship-led selling, coach telephone skills and handle complex customer escalations.Ensure inbound calls are handled efficiently, customer needs understood and opportunities followed up.Lead launches and campaigns while maintaining accurate CRM, pipeline, forecast and performance records.Person SpecificationEssentialProven experience leading, coaching or supervising an internal sales, telesales or customer-development team.Strong people management across recruitment, onboarding, coaching, reviews and improvement planning.Delivery of sales, margin, conversion, retention and activity targets in a telephone-based environment.Excellent relationship-led selling and service skills, including complex customer conversations.Commercial and analytical capability across order trends, call activity, conversion and pipeline data.Strong product-led selling skills and ability to coach accurate brand and promotional communication.Clear communication, organisation and CRM discipline, with a resilient and accountable leadership style.DesirableFMCG, food, wholesale, independent-retail or branded-consumer-goods experience.Experience with CRM, call-recording, dialler, sales-reporting or contact-centre quality tools.Experience leading reactivation, targeted call campaigns, product launches or promotions.Benefits Full of FlavourAt Vibrant Foods, we believe great benefits are an essential ingredient in a rewarding career. Here’s a taste of what you can enjoy:33 days’ annual leave - Plenty of time to relax, recharge and enjoy life outside work.Pension contributions matched up to 5% - Contribute 5% and we’ll match it—giving you a total pension contribution of 10%.Private healthcare eligibility - Access additional support to help you look after your health and wellbeing.Volunteering days - Take time away from your usual role to support the causes and communities that matter to you.Free on-site parking - Making your daily journey a little easier.And many more benefits to enjoy!