Internal Trainer

Role PurposeTo build sales capability across all outlets through structured training, need-based interventions and on-the-job coaching, with a clear focus on improving sales productivity and customer conversion.The trainer will own the complete cycle:Identify Need → Plan → Create → Deliver → Assess → Coach → Measure Key Roles & ResponsibilitiesTraining Need Identification

• Identify capability gaps through sales data, funnel performance, outlet observationsand inputs from Outlet Managers/ GM Sales.
• Identify individual and team-level training needs, including bottom performers.Monthly Training Planning
• Prepare and own the monthly training calendar across all sales outlets.
• Ensure planned programmes are delivered and participation is tracked.Two Types of Training InterventionsScheduled Training: Product, sales process, induction, customer handling, needanalysis, test drive, objection handling, CRM, competition, etc.Episodic Training: Short, need-based interventions triggered by specificperformance gaps, new products, competitor activity or emerging businessrequirements.Content Development: Create/adapt training modules, presentations, case studies, role plays, assessments and job aids.Keep training content current and relevant to actual dealership situations.Training Delivery & CoachingDeliver classroom and outlet-based training.Conduct on-the-job coaching of Sales Consultants.Observe customer handling, enquiry quality, product presentation and test drives andprovide feedback.Assessment & CertificationConduct quizzes, role plays, skill assessments and periodic certifications.Ensure new Sales Consultants are adequately trained before independently handlingcustomers.Training Effectiveness & MISMaintain training plan vs actual, attendance, assessment scores, certification andSC-wise training records.Track the impact of interventions on productivity, enquiry quality, conversion andsales performance.Experience: 6–10 years, from automotive retail sales with training/coaching exposure. Education: Graduate; MBA/PG qualification desirable.Must Have:
• Strong automotive sales and retail process understanding
• Excellent communication and facilitation skills
• Ability to create training content, not merely deliver it
• Ability to understand sales data and diagnose capability gaps
• Good planning, coordination and MIS discipline
• Digital/technology savvy
• Credibility to coach Sales Consultants and work with Sales ManagersA credible sales professional who can diagnose capability gaps, create relevant content, plan and deliver training, coach on the job and link learning to sales performance.