International Marketing

As RAVIPA continues its global expansion, we are looking for an International Marketing Executive to grow our brand presence across Japan, Hong Kong, and upcoming international markets that RAVIPA will be entering in the near future.A key focus of this role is International KOL & Influencer Marketing — identifying the right creators, building strong relationships, executing seeding and collaborations, and creating local buzz for RAVIPA in each market.You will also support international marketing campaigns, new store openings, pop-ups, and brand activations as RAVIPA expands into more countries.Job Descriptions1. International KOL & Influencer Marketing — Key FocusIdentify and build a strong network of KOLs, influencers, celebrities, content creators, stylists, and relevant personalities across Japan, Hong Kong, and upcoming international markets.Research and continuously discover new creators who are relevant to RAVIPA’s brand positioning, target customers, and local culture.Develop market-specific KOL and influencer plans to increase brand awareness, social buzz, engagement, and customer acquisition.Manage the full influencer campaign process — from outreach and negotiation to briefing, product seeding, content coordination, posting, and performance tracking.Plan and execute product seeding and gifting programs to build organic brand visibility and long-term relationships with international creators.Coordinate paid and organic influencer collaborations for product launches, seasonal campaigns, collaborations, store openings, and key brand moments.Build long-term relationships with high-potential KOLs and creators instead of focusing only on one-time campaigns.Work with local agencies and partners when needed to expand RAVIPA’s influencer network in new markets.Monitor local social media and influencer trends to identify new opportunities and emerging creators.Track KOL performance, content results, engagement, reach, earned media value, and campaign effectiveness, and use insights to continuously improve future campaigns.2. International Marketing & New Market ExpansionExecute marketing campaigns across Japan, Hong Kong, and other upcoming international markets as RAVIPA continues to expand globally.Support marketing strategy and launch plans for new countries, new stores, pop-ups, and international partnerships.Research each market to understand local customers, competitors, social media behavior, cultural trends, and marketing opportunities.Localize global campaigns to ensure they are relevant and engaging for customers in each country while maintaining RAVIPA’s brand identity.Coordinate with international partners, distributors, retailers, mall teams, agencies, and other local partners to execute marketing activities.Ensure campaigns, marketing assets, POSM, digital content, and brand communications are delivered accurately and on time.3. International PR, Media & Brand BuzzIdentify relevant international media, editors, stylists, PR opportunities, and potential brand partners.Support international PR outreach, press releases, product gifting, media requests, and brand communications.Coordinate media and influencer attendance for international launches, events, store openings, and special collaborations.Track international media coverage, social mentions, influencer content, and overall brand visibility.Identify opportunities to create stronger local buzz around RAVIPA in each market.4. International Store Openings & Brand ActivationsSupport marketing for new international store openings, pop-ups, events, and brand activations.Develop local marketing and influencer plans to create awareness and excitement before, during, and after each opening.Coordinate KOL visits, influencer events, gifting, media activities, and content creation around store launches.Work closely with Retail, Visual Merchandising, Creative, Graphic Design, E-commerce, PR, and Business Development teams to ensure a strong and consistent RAVIPA experience in every market.QualificationsBachelor’s degree or higher in Marketing, Communications, Business, International Business, or a related field.1–3 years of experience in influencer marketing, KOL management, international marketing, PR, social media, or brand marketing.Strong interest and hands-on understanding of KOLs, influencers, social media, and creator culture across international markets.Experience in fashion, jewelry, beauty, lifestyle, luxury, or retail brands is a strong plus.Strong command of written and spoken English is required as this role will communicate regularly with international partners, agencies, influencers, and teams.Japanese, Chinese, Cantonese, or other additional languages are a strong advantage.Strong understanding of Instagram, TikTok, YouTube, and other relevant social platforms and how influencer marketing works across different markets.Strong communication, relationship-building, negotiation, and coordination skills.Able to manage multiple KOLs, campaigns, markets, and deadlines simultaneously.Proactive and comfortable reaching out to new people and building relationships from the ground up.Self-motivated, agile, detail-oriented, and comfortable working in a fast-growing environment.Passionate about fashion, jewelry, lifestyle, pop culture, social media, and global trends.Willing and able to travel internationally when required.Who We’re Looking ForWe are looking for someone who is globally minded, social-media savvy, and passionate about building brands through people and culture.You should love discovering the next relevant KOL, understand what creates buzz in different markets, and be excited to build relationships with creators around the world.With RAVIPA already growing in Japan and Hong Kong — and preparing to enter more international markets in the near future — you will have the opportunity to help introduce RAVIPA to new audiences around the world.