International Marketing Manager

We are looking for a creative, commercially minded, and results driven International Marketing Manager to work closely with our franchise partners across our international markets. This role will be responsible for developing and delivering impactful local marketing strategies that strengthen brand awareness, drive customer engagement, and deliver measurable commercial results.The ideal candidate will be a strong relationship builder who can balance global brand consistency with local market relevance. They will work collaboratively with franchise partners and internal teams to translate marketing strategies into effective campaigns, partnerships, and brand activations that drive customer growth and sales.Responsibilities:Develop and execute market-specific marketing plans in partnership with franchisees, ensuring alignment with overall business objectives, brand strategy, and local market opportunities.Develop and implement local campaigns, promotions, and brand activations with franchise partners, adapting global marketing initiatives to resonate with local customers and market needs.Build strong relationships with franchise partners, acting as a trusted marketing advisor and providing strategic guidance, ideas, and support to maximise local marketing effectiveness.Manage partnerships, events, and community engagement initiatives that build brand awareness, strengthen local presence, and create meaningful customer connections.Analyse campaign and marketing performance, using sales data, customer insights, and other relevant metrics to evaluate results, identify learnings, and optimise future activity.Identify new opportunities for growth, including emerging marketing channels, partnerships, local events, customer initiatives, and opportunities to increase brand awareness, traffic, and sales.Equip franchise partners with marketing best practices, tools, resources, and ideas that enable them to execute strong, locally relevant marketing activity.Monitor local market, competitor, and consumer trends to identify opportunities and ensure marketing strategies remain relevant, competitive, and engaging.Track and communicate marketing performance, providing clear insights, recommendations, and results to franchise partners and internal stakeholders.Collaborate with cross-functional teams, including operations, commercial, and brand teams, to ensure marketing initiatives are effectively planned, executed, and measured.Qualifications & Experience:Experience in international marketing, preferably within the F&B industry, with experience working across multiple markets.Strong relationship management, stakeholder communication, and cross-cultural collaboration skills.Strong analytical skills, including sales analysis, campaign performance reporting, and the ability to translate data into actionable insights.Proficiency in spreadsheets and business intelligence tools.Proven ability to coordinate projects across multiple markets, manage timelines, prioritise tasks, and deliver results in a fast-paced environment.Excellent written and verbal communication skills in English; Arabic or other regional languages are a plus.Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.Comfortable working on-site with local and international teams in Dubai, with occasional travel across regional markets.Familiarity with F&B operations, franchise models, or quick-service restaurant brands is highly beneficial.Demonstrated commercial mindset, problem-solving ability, attention to detail, and commitment to inclusive and collaborative ways of working.