Internet Marketing Analyst

Company Description Hi-Focus is a security solutions provider headquartered in Chennai, serving clients across India through a network of service centers in major cities. For over a decade, the company has focused on designing and implementing surveillance systems that align with each client’s operational needs. Hi-Focus offers advanced CCTV, IP, PTZ, biometric, and analytics solutions for environments such as hospitals, offices, retail outlets, public spaces, and airports. The company’s mission is to create secure, efficient environments through innovative technology and strong client partnerships. Team members are involved in long-term projects that span consultation, installation, and ongoing support, contributing to safety and peace of mind for a diverse range of customers.Role Description The Internet Marketing Analyst is a full-time, on-site role based in Chennai. The person in this role will be responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and email. Daily tasks include analyzing website and campaign performance data, generating reports, and recommending strategies to increase traffic, leads, and brand awareness. The role involves coordinating with internal teams to align marketing initiatives with business goals, maintaining online brand presence, and monitoring competitors and industry trends. The Internet Marketing Analyst will also test new tactics, refine targeting, and ensure that all digital activities support Hi-Focus’s focus on security solutions and customer relationships.Qualifications Candidates should possess strong Analytical Skills to interpret data, measure performance, and draw actionable insights.Candidates should possess effective Communication skills to collaborate with teams, present findings, and create clear marketing messages.Candidates should possess Marketing and Digital Marketing skills to plan, execute, and optimize online campaigns and strategies.Candidates should understand persuasive communication techniques, including ethical use of promotional and Propaganda-style content, while adhering to brand and compliance standards.Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.Experience with web analytics tools (e.g., Google Analytics), SEO/SEM, and social media advertising platforms is beneficial.Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.Familiarity with the security or technology sector is an advantage but not required.