Klaviyo Specialist & Email Marketing

Role OverviewThe Klaviyo Specialist & Email Marketing will take primary responsibility for the company’s email marketing activity, with a strong focus on Klaviyo, while also supporting graphic design and day-to-day website administration across WordPress/WooCommerce and Shopify.This is a hands-on marketing role for someone who understands both the creative and commercial sides of digital marketing and can confidently move between email campaigns, design work and e-commerce website updates.Key Responsibilities Klaviyo Specialist & Email Marketing Plan, build and execute regular email marketing campaigns using Klaviyo.Create promotional, product, seasonal and customer engagement campaigns.Build, manage and optimise automated Klaviyo flows, including welcome, abandoned cart, post-purchase, win-back and customer retention journeys.Manage customer segmentation and targeting to improve campaign relevance and performance.Maintain email lists, forms and subscriber acquisition activity.Monitor campaign and flow performance, including open rates, click-through rates, conversions and revenue.Carry out A/B testing across subject lines, creative, offers, messaging and send strategies.Use reporting and customer data to continually improve email marketing performance.Coordinate email activity with product launches, promotions and the wider marketing calendar.Graphic DesignDesign email graphics, website banners, promotional artwork and digital campaign assets.Create visually engaging marketing materials in line with established brand guidelines.Adapt existing creative for different campaigns, formats and channels.Work closely with the wider marketing team to develop campaign concepts into finished creative assets.WordPress / WooCommerce & ShopifyManage day-to-day website content updates across WordPress/WooCommerce and Shopify.Upload and update products, collections, imagery, banners and promotional content.Create and update landing pages and campaign pages.Maintain pricing, promotional messaging and website content relating to marketing campaigns.Ensure email campaigns and website promotions are aligned.Carry out basic website administration and identify issues requiring technical or development support.Maintain a high standard of visual presentation and consistency across both e-commerce platforms.Essential ExperienceStrong practical experience using Klaviyo for email campaigns, segmentation and automated flows.Experience managing or updating WordPress and WooCommerce websites.Experience working with Shopify.Strong graphic design skills, particularly for digital and e-commerce marketing.Experience using Adobe Creative Suite, Canva or equivalent design software.Good understanding of e-commerce customer journeys and conversion-focused marketing.Ability to interpret email and website performance data and use it to improve results.Strong attention to detail and brand consistency.Ability to manage multiple campaigns, deadlines and website updates simultaneously.Desirable ExperienceExperience integrating Klaviyo with Shopify and/or WooCommerce.Understanding of customer lifecycle marketing, retention and repeat-purchase strategies.Experience creating landing pages and promotional website content.Basic understanding of HTML/CSS for email or website amendments.Experience working within an e-commerce or product-led business.Share your cv on: 0589488371