Laneige Senior Social Media Manager

Hybrid - New York, NY. Must be based in NY.Laneige is seeking a dynamic Senior Social Media Manager to lead our platform strategy, elevate brand storytelling, and deepen community engagement across Instagram, TikTok, YouTube, and Facebook. This high-impact role is central to shaping Laneige’s digital voice, translating cultural insights into compelling narratives, and building authentic connections with our audience.As a strategic partner to the IC Director, you will own the full lifecycle of social media strategy—from ideation and content planning to execution, optimization, and performance analysis. You’ll drive campaign development, oversee team workflows, and collaborate cross-functionally to ensure every touchpoint reflects Laneige’s brand ethos and delivers measurable results.You’ll spearhead content creation across evergreen storytelling, product launches, and VIP activations, bringing bold, social-first ideas to life through visual design, copywriting, and trend-driven execution. You’ll also support paid media initiatives, manage external creators, and contribute to influencer and community event strategies.As a hands-on creative leader, you’ll ideate, shoot, design, and edit content that embodies Laneige’s customer-first, culture-forward approach. You’ll engage daily with our community, amplify brand visibility through thoughtful interactions, and leverage performance insights to continuously refine our content strategy. You’ll also lead reporting, post-campaign analysis, and trend tracking to ensure our content remains fresh, relevant, and high-performing.Principal AccountabilitiesContent Strategy & Creative DevelopmentManage the development and execution of the social content calendar across all platforms in partnership with the DirectorAct as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytellingConcept, plan, and execute content for always-on storytelling, campaigns, and real-time momentsWrite clear, compelling briefs for creators, freelancers, and cross-functional partnersCollaborate with Assistant Managers to develop content inspired by community sentiment, trends, and brand mentionsSupport VIP talent strategy, briefing, and content captureIdentify new content formats and platform opportunities to keep the brand culturally relevantPartner with creative and brand teams to evolve the brand’s visual expression and maintain a cohesive social presenceMaintain and optimize the Social creative library to support a consistent content pipelineCommunity Engagement & Platform ManagementManage daily engagement across TikTok, Instagram, Threads, YouTube, and Facebook, ensuring timely, on-brand responsesDevelop and maintain a distinct, engaging brand voice across captions and community interactionsPartner with Customer Service and Marketing to proactively develop FAQs and response strategiesManage external tools (i.e. Brand Bastion, TYB) to streamline engagement and improve efficiencyMonitor cultural trends and viral moments to strategically insert the brand into relevant conversationsSupport weekend and holiday community management, as neededStrategic Planning & Cross-Functional CollaborationParticipate in campaign planning, creative brainstorms, and marketing syncs to align storytelling and executionCollaborate with regional and global teams to support content moments and showcase IRL activationsSupport campaign building, content planning, and calendar development in alignment with senior leadership strategyCommunicate updates and share content calendars with cross-functional teams on a bi-weekly and monthly basisPerformance, Reporting & OptimizationOwn social performance reporting across all platforms, delivering monthly and post-campaign insightsConduct content audits, competitive analysis, and trend monitoring to inform strategyIdentify keywords and hashtags to support content discoverability and performanceContribute to the development of the social playbook and implementation of best practicesAct as a thought leader, proactively sharing platform innovations, learnings, and strategic recommendationsKey Experience, Skills And Personal AttributesBachelor’s degree in Communications, Marketing, or a related field4-5+ years of experience producing organic social content for a social-first brandDemonstrated leadership in managing teams and/or headcountRobust portfolio of platform-native, culturally relevant, and creatively original short-form contentSkilled at translating brand objectives into compelling, social-first campaigns with a performance-driven mindsetDeep cultural fluency and strong awareness of beauty, pop culture, and media trendsExpertise in community management, copywriting, customer service, and content editingProficient in Adobe Creative Suite, Figma, CapCut, Canva, Dash Hudson, and Meta Business ManagerFamiliar with TYB, Brand Bastion, and other community engagement toolsIn-depth knowledge of TikTok, Instagram, YouTube, Facebook, Pinterest, and platform-specific algorithmsExperience managing social budgets and leading in-house content shootsExcellent communication and briefing skills; confident in pitching ideas and integrating feedbackHighly proactive with strong project management skills in cross-functional environmentsProven ability to collaborate across teams and drive innovation in fast-paced settingsWilling to support community engagement during weekends and holidays as neededCommitted to upholding brand safety, content quality, and high standards in a dynamic digital landscapeAMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.