Lead Analyst

Lead Analyst – Digital & Marketing AnalyticsRole OverviewWe are looking for a Lead Analyst to own and drive the digital and marketing analytics function across the organization. This is not a purely web analytics or a general data analyst role. The scope spans multiple digital platforms, marketing channels, and data sources — including web analytics (GA4 or equivalent), ad platforms, CRM systems, survey data, and other MarTech and AdTech tools.The person in this role will be responsible for extracting, integrating, and analyzing data from these sources to deliver actionable insights that improve campaign performance, customer acquisition, and overall marketing ROI. They will work closely with product, marketing, and data engineering teams to translate complex data into clear business recommendations.What This Role CoversWorking across GA4, Adobe Analytics, or equivalent web analytics platforms to track and analyze user behavior, site performance, and conversion funnels.Querying and processing large-scale datasets using SQL and BigQuery (or similar cloud data warehouses), integrating data from multiple marketing and business sources.Cleaning, merging, and normalizing data from disparate platforms such as CRM systems, paid ad platforms (Google Ads, Meta Ads, etc.), email marketing tools, and survey platforms.Building and maintaining dashboards and reports in Looker Studio, Tableau, Power BI, or equivalent visualization tools to provide ongoing performance visibility to stakeholders.Analyzing campaign effectiveness across paid media, SEO, email, and other marketing channels using KPIs such as CTR, CPA, ROI, LTV, and conversion rates.Running and validating A/B tests, applying basic statistical methods (hypothesis testing, regression) to ensure data-driven decision-making.Performing cross-channel attribution analysis to understand how different marketing touchpoints contribute to conversions and revenue.Translating data findings into non-technical, actionable insights for marketing, product, and leadership stakeholders.Identifying trends, anomalies, and opportunities in data to drive strategic recommendations for campaign optimization and budget allocation.Staying current with evolving MarTech and AdTech tools, data methodologies, and analytics best practices.Must-Have Skills3+ years of hands-on experience in digital marketing analytics or a hybrid marketing and data analytics role.Proficiency with web analytics platforms, specifically GA4 (Google Analytics 4). Adobe Analytics experience is a strong plus.Strong SQL skills with experience querying BigQuery or similar cloud databases. Ability to write optimized queries and handle mid-to-large datasets.Demonstrated experience cleaning, merging, and normalizing data from multiple sources (CRM, ad platforms, surveys, web analytics).Experience building dashboards and visual reports in Looker Studio, Tableau, or Power BI.Solid understanding of digital marketing performance metrics: CTR, CPA, CPC, ROI, LTV, ROAS, conversion rate, and how these connect to business objectives.Understanding of fundamental statistical concepts: hypothesis testing, confidence intervals, regression basics, and A/B test design and validation.Ability to present complex data insights in a clear, concise, and non-technical format to cross-functional stakeholders.Strong critical thinking and problem-solving skills — ability to spot trends, flag anomalies, and derive strategic recommendations from data.Requirements added by the job poster• 3+ years of work experience with SQL• 5+ years of work experience with Google Analytics• 2+ years of work experience with Google BigQuery