Lead Business Analyst - Europe

About the RoleWe are looking for a commercially minded Business Analytics Leader to drive the analytics agenda for our European first-party e-commerce business, based in London (UK) or Düsseldorf (DE).Partnering with leaders across Category, Supply Chain, Operations, Marketing and Finance, you will lead our Business Analysis team and turn complex data into clear commercial decisions and actionable growth opportunities. This is not a reporting-only role: success will be measured by the business impact of your recommendations, including incremental GMV, revenue growth and margin improvement.What You Will DoOwn the analytics strategy and priorities for Joybuy’s European 1P business across all European markets and categories.Lead a team of Business Analysts, raising standards across problem solving, analysis and impact measurement.Partner with senior leaders on business planning, performance reviews and key commercial decisions, translating business challenges into structured analysis and action plans.Identify and size growth opportunities across traffic, conversion, customer retention, assortment, pricing, promotions, availability and category performance.Develop business cases and recommendations, assessing potential value, trade-offs and investment priorities.Drive insights through to execution, using test-and-learn approaches and measuring the incremental impact on GMV, revenue, margin and efficiency.Build scalable forecasting, dashboards and performance frameworks, and present clear, evidence-based recommendations to senior management.What We Are Looking For8+ years of experience in Business/Commercial Analytics, Strategy, Consulting or Business Intelligence, with significant exposure to e-commerce or retail.Strong understanding of the commercial drivers of a 1P retail business, including category management, pricing, promotions, assortment, customer behavior and inventory.Proven ability to turn data into actionable recommendations and measurable business outcomes, rather than stopping at insight generation.Advanced SQL and strong Excel skills; experience with Tableau, Power BI, Looker or similar. Python/R is a plus.Experience with forecasting, experimentation, impact measurement and business case development.Strong commercial judgement and stakeholder management skills, with the ability to challenge and influence senior leaders.Experience leading analysts or complex cross-functional analytical projects across multiple teams or markets.Fluent English; another European language is a plus.What We OfferA high-impact role shaping the growth of a European e-commerce business.Direct exposure to senior business leaders and major commercial decisions.The opportunity to build an analytics capability that connects data, strategy and execution across European markets.A fast-moving, international environment with broad cross-functional scope.