Lead Gen and Marketing Specialist

Company Description mineola real estate is a Dubai-based property advisory focused on providing clear, data-driven guidance rather than hype or pressure. The company specializes in supporting foreign and first-time investors in the Dubai market, explaining key factors such as freehold zones, DLD costs, mortgages, off-plan protections, and Golden Visa thresholds. mineola emphasizes transparency by sharing real fees, realistic yields, developer track records, and details on escrow and financing. The team covers major developments with straightforward analysis, helping clients understand what a project truly offers. Calm, contrarian, and firmly aligned with buyers’ interests, mineola is built around advice that enables informed decisions.Role: We are looking for a hands-on Performance Marketing Manager to lead our paid marketing efforts and improve both lead volume and lead quality.This role is for someone who understands performance marketing in depth and knows how to turn ad spend into real business results. You should be confident in managing campaigns across Google and Meta, reading performance data properly, improving conversion paths, and identifying where problems are coming from whether in the campaign setup, tracking, landing page, website flow, or ad account structure.This is not a general marketing or content-focused role. We are looking for someone who is strong in paid acquisition, conversion thinking, and day-to-day performance optimization.Key ResponsibilitiesPlan, launch, manage, and optimize paid campaigns across Google Ads and Meta AdsImprove lead volume, lead quality, and overall campaign efficiencyMonitor campaign performance closely and make regular data-based optimizationsManage budgets carefully and allocate spend based on performanceReview and improve landing pages, lead forms, offers, and calls to action to increase conversion ratesEnsure proper setup and monitoring of tracking, tags, pixels, and conversion eventsWork with tools such as Google Tag Manager, Google Search Console, and GA4 to support accurate tracking and performance analysisIdentify performance issues and determine whether they are caused by targeting, creative, bidding, tracking, landing pages, website issues, or account structureWork closely with sales and management to understand lead quality and improve campaign targeting accordinglyPrepare clear reports on lead generation performance, cost per lead, conversion trends, and return on marketing spendStay updated with platform changes, best practices, and new performance marketing opportunitiesManage CRM and Landing Pages,Design Creatives.RequirementsProven hands-on experience in performance marketing and paid lead generationStrong working knowledge of Google Ads and Meta AdsGood understanding of campaign structure, bidding strategies, audience targeting, retargeting, and optimizationHandling of CRM System.Strong knowledge of Google Tag Manager, conversion tracking, pixels, and attributionGood understanding of Google Search Console, GA4, and website or landing page performance basicsStrong grasp of landing page principles, user journey, lead form structure, and call-to-action placementAbility to identify and solve performance issues quickly and practicallyComfortable working with numbers, reports, and performance metricsStrong communication skills and ability to work closely with sales and managementOrganized, proactive, and focused on results