Lead Generation Executive

WHITE LINEJOB DESCRIPTION — B2B Lead Generation Executive

Department: Business Development Location: Riyadh, Saudi ArabiaEmployment: Full-Time Reports To: Head / Manager – BusinessDevelopment & Business Consultant1.

Role PurposeThe B2B Lead Generation Executive is responsible for building Whiteline's B2B sales pipeline byresearching target companies, identifying the right decision-makers, conducting outbound communication,qualifying potential clients and arranging qualified meetings for the Business Development team.This role is focused primarily on lead generation and sales development, while the Head / Manager –Business Development will handle the sales meeting, proposal, negotiation and closing process.2. Key ResponsibilitiesLead Research & Database Development

• Research and identify potential B2B target companies.
• Build and maintain an accurate prospect database.
• Identify key decision-makers such as Owners, CEOs, Directors, Procurement Managers, AdministrationManagers, Travel Managers and Operations Managers.
• Verify company and contact information.
• Categorize prospects according to industry, potential and priority.Target MarketsFocus on generating leads from:
• Corporate & enterprise companies
• Major Saudi companies
• Government and institutional organizations
• Hotels and hospitality
• Travel agencies and DMCs
• Events and MICE companies
• Private aviation and FBO-related businesses
• Luxury travel companies
• International companies operating in Saudi Arabia
• Foreign companies generating business travel to Saudi Arabia
• Other strategic accounts identified by managementOutbound Prospecting
• Conduct professional cold calls.
• Contact prospects through LinkedIn and email.
• Use WhatsApp where appropriate and professionally permitted.
• Introduce Whiteline and its corporate transportation services.
• Follow up consistently with prospects.
• Nurture potential leads that are not immediately ready.Lead QualificationQualify prospects based on:
• Company/business profile
• Transportation requirements
• Frequency of travel
• Executive/VIP transportation needs
• Airport transfer requirements
• Corporate account potential
• Event or project requirements
• Geographic requirements
• Potential for recurring businessOnly qualified opportunities should be passed to the Business Development Manager for meetings and furthersales development.Appointment Setting
• Book qualified meetings for the Business Development team.
• Confirm meetings with prospects.
• Maintain meeting schedules and follow-ups.
• Track meeting attendance and show rates.
• Provide the sales team with relevant prospect information before each meeting.CRM & Reporting
• Maintain accurate CRM records.
• Record every contact, conversation, follow-up and meeting.
• Update lead status regularly.
• Maintain daily activity records.
• Submit weekly lead-generation reports.
• Report market feedback, objections and potential opportunities to the Head / Manager – BusinessDevelopment.3. Daily ResponsibilitiesThe daily focus of this position will include:White Line — Confidential Document Page 3Research ® Identify ® Contact ® Qualify ® Follow Up ® Book Meeting ® Update CRMThe employee is expected to maintain consistent daily prospecting activity and continuously develop newqualified opportunities for Whiteline.4. Key Performance AreasPerformance will be measured based on:
• Quality of target accounts
• Number of new qualified prospects
• Accuracy of prospect information
• Daily outbound activity
• Qualified conversations
• Follow-up completion
• Qualified meetings booked
• Meeting show rate
• CRM accuracy
• Pipeline contribution
• Quality of opportunities generatedThe focus is on quality leads and qualified business opportunities, not simply the number of calls orcontacts made.5. Requirements
• 1–2 years of experience in B2B lead generation, SDR/BDR, appointment setting, telesales, inside sales orbusiness development preferred.
• Strong Arabic communication skills.
• Good professional English.
• Confident telephone and outbound communication skills.
• Comfortable speaking with business owners and senior decision-makers.
• Experience with LinkedIn / Sales Navigator.
• Experience with Apollo or similar prospecting tools is an advantage.
• Comfortable using CRM, Excel and Google Sheets.
• Strong research and organizational skills.
• Self-motivated and target-driven.
• Persistent and comfortable with rejection.
• Must be based in Riyadh, Saudi Arabia.6. Reporting & CoordinationThe B2B Lead Generation Executive will work closely with the Head / Manager – Business Development &Business Consultant.White Line — Confidential Document Page 4The Lead Generation Executive will primarily generate and qualify opportunities, while the Head / Manager willmanage:
• Sales meetings
• Commercial discussions
• Proposals
• Negotiations
• Strategic accounts
• Partnerships
• Closing
• Account developmentWorkflow Split: Lead Generation ® Sales ® Closing ® Account Management7. Career GrowthB2B Lead Generation Executive ® Senior SDR / Business Development Executive ® Business Development/ Account Executive8. Role ObjectiveThe ultimate objective of this position is to create a consistent flow of qualified B2B opportunities forWhiteline and support the Business Development Department in building a strong and sustainable salespipeline.Research ® Identify ® Contact ® Qualify ® Follow Up ® Book Meeting ® Sales Opportunity