Lead Generation Specialist

Performance Marketing & Lead Generation SpecialistCompany: House of Orange — Real Estate Brokerage & Investment Location: Dubai, UAE (on-site) Reports to: Founder / Head of Marketing Type: Full-timeThe role in one lineYou own every dirham we spend on paid acquisition and every lead it produces — from ad click to qualified enquiry sitting in the CRM in front of an agent.This is not a brand or content role. We measure you on cost per qualified lead, lead-to-viewing rate, and cost per closed deal. If you like campaigns that "build awareness," this isn't for you.What you'll ownPaid mediaBuild, launch, and scale Meta and Google campaigns for off-plan launches and secondary listingsRun TikTok as a growth channel — creative testing, hooks, spark ads, lead formsFull budget responsibility: allocation across channels, pacing, scaling winners, killing losers fastAudience and geo strategy across our buyer markets (GCC, UK, Europe, India, Russia/CIS)Creative direction and testing: briefs to our media team, iteration on hooks/angles/formats, structured testing rather than guessworkLead engineLanding pages and lead forms built for conversion — not pretty, effectiveClick-to-WhatsApp funnels, instant forms, and calls — tested against each other, not assumedLead routing into the CRM with clean source attribution on every single leadSpeed-to-lead: work with sales ops so no paid lead sits untouchedTracking & reportingGA4, GTM, Meta Pixel + Conversions API, Google Enhanced Conversions, server-side tracking where it mattersOne dashboard the founder can open daily: spend, leads, CPL, qualified rate, viewings, deals, CAC — by channel and by campaignFull-funnel reporting back to closed revenue. Platform-reported leads are not the scoreboard; deals are.SEOTechnical and on-page SEO for our website and project/community landing pagesContent and keyword strategy targeting high-intent buyer and investor searchLocal SEO, Google Business Profile, and building organic lead flow as a long-term hedge against rising CPCsComplianceEvery property ad runs with correct Trakheesi permit and complies with Dubai advertising regulations and platform real-estate policies. No account bans, no takedowns.Requirements3+ years running paid acquisition with real budget responsibility — Meta and Google at minimumProven lead-gen track record. You'll be asked to walk us through actual accounts: spend, CPL, volume, what you changed and whyReal estate, property, or another high-ticket considered-purchase category (finance, automotive, private education, medical tourism) strongly preferredHands-on with tracking and attribution — you can debug a broken pixel yourself, not raise a ticketComfortable in a CRM. You understand that a lead isn't a resultAnalytical and blunt with numbers. You'll be expected to tell us when a channel isn't working, including one you builtFluent English. Arabic or Russian is an advantageBased in Dubai or ready to relocate immediatelyStrong advantageYou can code. HTML/CSS/JS to ship and fix landing pages without waiting on a developer. Python or Apps Script for reporting automation, lead deduplication, API work between platforms and CRM. This is a genuine multiplier in this role and it's reflected in the offerExperience with CRM/marketing APIs and webhook-based lead automationCRO and A/B testing experienceExperience building internal dashboards (Looker Studio, Sheets + API, or similar)How we'll measure youFirst 30 days — Tracking audited and fixed. Every lead source attributed correctly. Baseline CPL and qualified-lead rate documented per channel. Daily dashboard live.First 60 days — Meta and Google restructured and running to a target CPL. First TikTok tests concluded with a clear read. SEO technical audit delivered with a prioritised fix list.First 90 days — Measurable reduction in cost per qualified lead at equal or higher volume. Landing page conversion rate improved against baseline. Clear, defensible view of cost per closed deal by channel.Ongoing KPIs — Cost per qualified lead · qualified rate · lead-to-viewing rate · cost per deal / CAC · ROAS · organic lead volume growthWhat we offerDirect access to the founder. Decisions in hours, not committeesReal budget and real authority over how it's spentPerformance-linked compensation on top of base — you benefit directly from lowering CAC and driving dealsA company that scales what works fast and doesn't protect what doesn'tDubai, tax-free income, visa and medical insurance providedHow to applySend your Portfolio + CV plus a short note covering:One account you're proud of — channel, monthly spend, CPL, lead volume, and what specifically you changed to improve itOne channel or campaign you shut down, and whyScreenshots or a Loom walkthrough of a live ad account or dashboard you built (redact client names as needed)If you code: a link to something you've built or automatedApplications without numbers won't be reviewed.