Lead generation specialist

Identify and prospect potential customers through relevant channels, including online research, LinkedIn, databases, referrals, and industry networks.Research prospective customers to identify decision-makers, business needs, and lead opportunities.Qualify leads based on interest, business fit, needs, and readiness to engage.Conduct cold calls, emails, LinkedIn outreach, and other outbound activities, including timely follow-ups.Coordinate lead-generation campaigns and activities with the Marketing and Sales teams.Create and curate content to support inbound lead-generation activities.Manage, nurture, and update leads throughout the sales pipeline.Maintain accurate lead and prospect information using CRM tools.Coordinate with Account Managers to ensure effective lead handover and follow-up.Track lead-generation activities and provide regular reports/dashboards on lead quality, conversion, and pipeline performance.Identify opportunities to improve lead-generation channels, outreach strategies, and sales processes.Qualifications & SkillsBachelor's degree or diploma in Business, Marketing, Sales, or a related field is preferred.1–3 years of experience in lead generation, sales coordination, business development, inside sales, or a similar role.Experience with CRM systems and lead management.Strong communication, interpersonal, and relationship-building skills.Confident in cold calling, email outreach, and engaging with prospective customers.Strong research, organizational, and follow-up skills.Ability to manage multiple leads and priorities effectively.Results-oriented, proactive, and self-motivated.Good proficiency in Microsoft OfficeExperience with LinkedIn prospecting, sales automation, or email marketing tools is an advantage.