Lead Product Designer

About True BalanceOwned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.Lead Product DesignerExperience Level: 7-9 YearsAbout the RoleWe’re looking for an experienced Lead Product Designer with around 7+years of experience who can take ownership of complex product problems from discovery to launch.This role goes beyond creating great interfaces — you’ll help shape product direction, use research and data to drive decisions, work closely with product and engineering, and leverage AI to improve both the design process and the experiences we build.You should be a strong hands-on designer who can combine product thinking, craft, systems thinking, and AI-enabled ways of working to create simple, scalable and measurable customer experiences.Roles and responsibilities:Own problems end-to-end, not just designs — Take ambiguous problems from discovery and problem framing through concepts, validation, launch and post-launch iteration. Be accountable for the quality and outcome of what ships.Influence product strategy and roadmap - Bring customer insights, business context and design judgment into what the team should build, not only how it should look. Challenge assumptions and identify opportunities proactively.Connect design decisions to measurable outcomes — Use product data, research, experimentation and customer feedback; define success metrics and show how design affects conversion, adoption, retention, efficiency, revenue or customer value.Use AI as part of the everyday design workflow - Use tools such as Figma AI, Claude Code, Cursor and other AI tooling for exploration, research synthesis, prototyping, content, edge cases and iteration. Build judgment around where AI accelerates work and where human evaluation is essential.Move closer to implementation - Work deeply with engineering, understand technical constraints and front-end fundamentals, create functional prototypes where useful, review implementation and reduce the gap between Figma → design system → code → shipped experience.Think in systems, not one-off screens — Create reusable patterns, components and scalable interaction models; strengthen design systems, accessibility, tokens and documentation. Increasingly, designers are also expected to make systems usable by AI tools and agents.Set a high craft and experience-quality bar — Maintain strong visual, interaction, information architecture, content and accessibility standards while simplifying complex workflows. Seniority should increase strategic scope without losing hands-on craft.Multiply the effectiveness of the team — Mentor designers, lead critiques and workshops, communicate design rationale and trade-offs clearly, influence senior stakeholders and turn successful methods—including AI workflows—into repeatable practices for the wider team.