Lead Product Designer (Dubai)

***This role requires relocation to Dubai***Our client is an established consumer platform used by millions of customers across the Middle East. The business is undergoing a significant transformation, evolving its digital product into a more premium lifestyle and loyalty platform, with major investment across product, engineering and design. We are looking for a Lead Product Designer to take ownership of this transformation from a design perspective. This is a senior leadership position, but importantly, it is also a deeply hands-on role. You will define the design vision, transform the end-to-end app experience, establish the design systems and standards, and lead and develop an existing design team. What You’ll DoOwn the end-to-end transformation of the consumer app experience, across information architecture, interaction, visual design, motion and overall usabilityDefine what a premium digital experience should look and feel like across the productBuild and scale the design system, component library, standards and design practicesUse customer research, behavioural data and experimentation to inform design decisionsLead and develop the existing design team while remaining actively involved in the craftPartner closely with Product and Engineering to progressively ship improvements across a live consumer platformAct as the senior design voice within the organisation, influencing product direction and senior leadershipEstablish a stronger design culture and raise the quality bar across the wider product organisation What We’re Looking For8+ years of Product Design experienceExperience leading at least one major consumer app transformationExceptional hands-on product and visual design capabilitiesStrong experience building and scaling design systemsExperience operating as the most senior design voice within an organisationAbility to influence and communicate effectively with executive leadershipStrong understanding of customer research, A/B testing and funnel analysisA genuine player-coach — comfortable leading and developing designers while remaining deeply hands-onExperience within lifestyle, loyalty, hospitality, travel or premium consumer brands would be highly advantageousExperience with brand repositioning or visual identity transformation would also be beneficial Why Join?This is an opportunity to take genuine ownership of a major consumer product transformation. You’ll have the mandate to reimagine the customer experience, establish the design foundations and shape how design operates across the organisation, with strong sponsorship from senior leadership.