Lead Product Manager (B2C)

Our client is a fast-growing B2C consumer platform serving users across the Middle East.The business is currently undergoing a significant transformation, with major investment across the tech organisation. As part of this evolution, they are building smaller, more senior and empowered product teams with a much stronger focus on customer insight, experimentation and measurable outcomes.They are looking for an experienced Lead Product Manager to take ownership of a major consumer domain and play an important role in raising the overall standard of product management across the organisation.This is not a role for someone who simply wants to inherit a mature product function and manage an existing roadmap. The opportunity is to help shape how product is done, introduce stronger product disciplines and have a direct impact on the customer experience and commercial performance of the platform.The Role:You will own the end-to-end consumer journey, from acquisition and onboarding through activation, engagement, repeat usage, retention and renewal.You will work closely with customers to understand where friction exists, why users behave the way they do and where the biggest opportunities lie. This means combining quantitative data with genuine customer discovery rather than relying solely on dashboards.A major part of your role will be bringing strong product thinking into the organisation. You will champion continuous discovery, problem framing, outcome-based roadmaps, experimentation and evidence-led prioritisation.You will also:Own and continuously improve key consumer journeys across the platform.Map customer behaviour and identify opportunities to improve activation, engagement, retention and monetisation.Establish clear product metrics and use data to understand what drives habitual customer behaviour.Build and use queries and dashboards to inform product decisions.Design and run experiments to validate assumptions before committing significant engineering resources.Partner closely with Design throughout discovery, research, validation and delivery.Work across Engineering, Data, Commercial and regional teams to align stakeholders around customer problems and priorities.Understand the commercial drivers behind the product, including pricing, subscriptions, partnerships, customer value and unit economics.Prototype and validate ideas quickly using modern AI-assisted development tools.Coach and mentor Product Managers and help raise product capability across the wider organisation.Challenge feature-led thinking and ensure product decisions begin with clearly defined customer problems and measurable outcomes.What We’re Looking For8+ years of Product Management experience, with clear ownership of consumer products at scale.Strong B2C experience, ideally within consumer technology, marketplaces, subscriptions, loyalty, lifestyle or fintech-adjacent businesses.Demonstrable experience improving customer journeys and measurable customer experience metrics.A track record of helping build, transform or mature a product function, rather than only operating within an established product organisation.Strong commercial acumen with experience owning or influencing revenue, monetisation or other commercial outcomes.Strong understanding of customer discovery, experimentation and evidence-based product development.Comfortable using AI-assisted development and prototyping tools to test and validate ideas quickly.Strong stakeholder management and the ability to influence senior stakeholders across multiple functions and markets.Comfortable operating within ambiguity and a fast-changing environment.