Live Stream Operations Lead (Sports Betting)

About the RoleOn behalf of our client, a dynamic sports betting company, we are looking for a Live Stream Operations Manager to lead the football vertical live streaming business.This is not a live stream moderator, sports editor, data analyst, or general social media role. We need someone who has genuinely done live streaming operations, streamer/KOL IP incubation, and traffic growth — ideally with hands-on experience in football or sports verticals.The ideal candidate will run the entire football live streaming operation from 0 to 1, including streamer incubation, live operations, content planning, traffic growth, data optimization, and team coordination.We're looking for someone who truly understands football content and fan users, has experience in football IP, sports short videos, or live streaming operations, and can continuously improve streamer and livestream performance by leveraging TikTok's platform.Job Responsibilities1. Streamer IP IncubationResponsible for incubating streamers from 0 to 1 — including positioning, development, and optimizationBuild growth and content optimization plans based on each streamer's characteristics, covering live performance, content direction, personal IP, and long-term growthContinuously improve streamer live streaming and content performance2. Live Streaming OperationsResponsible for daily live streaming operations and management of football streamers, including live scheduling, content preparation, live monitoring, and post-live reviewsManage live scheduling, content planning, stream monitoring, data tracking, live reviews, and ongoing improvement3. Content OperationsUnderstand TikTok short-form video and live contentPlan live streaming and short video content based on football schedules, trending matches (Liga MX, Champions League, etc.), and fan interestsCoordinate copywriters, photography/editing teams, and streamers to drive execution4. Traffic GrowthThis is a key priority. You should have a strong traffic mindsetAcquire and grow precise traffic in the football vertical by leveraging short videos, live streaming, organic traffic, and other traffic methodsContinuously expand the target user scale of streamers and livestream rooms5. Data AnalysisTrack live streaming, content, and user behavior data, including impressions, room entries, retention, interaction, follows, and follower growthUse data to identify problems, adjust operational strategies, and continuously optimize content direction, traffic strategy, and operational plansRequirementsGenuine experience in football IP incubation, sports short videos, football live streaming, or related vertical operationsPassionate about football, familiar with Liga MX, Mexican football culture, and major teams, while also knowledgeable about mainstream competitions such as the Champions League, La Liga, Premier League, and World CupFamiliar with the content gameplay, traffic mechanisms, and user characteristics of TikTok and other short video and live streaming platformsStrong content planning ability and internet savvy, able to quickly plan content based on football matches and trending topicsPossess traffic growth awareness and data analysis skills, able to identify problems through data and continuously optimizeStrong project execution, communication coordination, and cross-team collaboration skillsExperience in TikTok Mexico sports/football vertical operations or work experience at MCN agencies, sports media, football self-media, or short video institutionsFluent in Spanish What We OfferFull-time employment contract with a competitive salaryGreat opportunity to grow in a dynamic sports betting companyBe part of a fast-growing sports betting company where your ideas make an impact