Livestream Executive

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific. Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. Some of our most trusted names include La Prairie, Bvlgari, Guerlain, Prada and Hermes. In addition, we have successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into).Make a difference with us today!RequirementsResponsibilitiesHost and present LEGO products on Shopee Live and TikTok Live, representing the brand with confidence and enthusiasmCommunicate product features, benefits, and stories in an authentic, engaging, and entertaining way that aligns with LEGO's brand toneActively engage audiences through live chat interactions, Q&A sessions, and product demonstrations to drive interest and conversionCollaborate closely with the Commercial Team and Livestream Producer to prepare scripts, session flow, and visual setups ahead of each livestreamCoordinate with commercial and operations teams on promotion mechanics, featured products, and campaign executionDeliver livestream performance targets, including viewership, engagement rate, and sales conversion (GMV)Occasionally appear in or provide voice-over for short-form content on TikTok and InstagramPlan, produce, manage, and publish engaging social media content—posts, short videos, and campaign-related livestreams—to strengthen brand visibility and community engagementMaintain a consistent brand tone, style, and voice across all social media touchpointsPartner with the Brand Online Representative to plan, explore, and execute impactful livestream sessionsWork closely with hosts, designers, and commercial teams to ensure livestreams and social campaigns are aligned with overall business objectivesOversee behind-the-scenes creative and livestream operations, ensuring each session runs smoothly, looks professional, and generates high-performing social contentManage and grow relationships with affiliate partners, creators, communities, and KOLs to expand online reach and drive sales conversionCoordinate product seeding, affiliate codes, and performance tracking to support campaign goalsAchieve defined social media and livestream KPIs, balancing both content quality and output volumeTrack and analyze performance metrics—such as viewers, engagement, and conversion—and develop insights and ideas to continuously improve future content and livestream sessionsRequirementsConfident, energetic, and comfortable speaking live with a natural on-camera presenceA strong communicator and storyteller who can present product features, benefits, and promotions clearly and persuasivelyPassionate about LEGO, creativity, toys, pop culture, and digital trendsCreative, proactive, and able to thrive in a fast-paced environmentStrong sense of aesthetics with a good understanding of social media and online trendsExperienced in managing social media platforms, affiliates, or livestreams (a plus)Prior experience with Shopee Live and/or TikTok Live is an advantageComfortable working with hosts, KOLs, or talent—both behind and in front of the cameraSkilled in basic photo and video editing for social contentDetail-oriented, able to multitask, and meet tight timelinesFun, collaborative, and enthusiastic about turning ideas into engaging real-time momentsWilling to work flexible hours, including evenings or weekends for livestreams and special campaigns