Loyalty Manager | KSA

Key Responsibilities - Design and launch our first customer loyalty program, including tier structure, rewards logic, and redemption strategy tailored to a luxury retail audience - Lead vendor evaluation and selection for the loyalty technology platform, weighing native Dynamics 365 Commerce capabilities against third-party loyalty/CDP platforms - Own the identity-resolution strategy that unifies customer data across 150 stores (POS) and the online/app channel into a single customer profile - Partner with IT/tech teams to integrate the loyalty platform with our existing ERP (Microsoft Dynamics 365) and marketing automation tool (MoEngage) - Define and track program KPIs: enrollment rate, repeat purchase rate, incremental spend, cross-category purchase behavior, tier progression - Manage a phased rollout: pilot in a subset of stores, measure results against a control group, then scale to full network - Manage ongoing loyalty partnerships (e.g., co-branded perks, partner redemption options) where relevant - Ensure the program's data handling complies with Saudi PDPL requirements Required Qualifications - 5+ years of experience in CRM, loyalty, or customer experience roles, with at least one full-cycle loyalty program build (design through launch) - Demonstrated experience selecting and implementing a loyalty or CDP platform, including vendor evaluation and integration management - Strong understanding of omnichannel customer data challenges — unifying in-store (POS) and online purchase history into a single customer view - Experience designing tiered/status-based loyalty models (not just points-for-discount mechanics) — ideally within a premium or luxury retail context - Familiarity with marketing automation platforms (MoEngage or equivalent) and how loyalty data feeds into lifecycle campaigns.