Manager - B2B / Exports

Manager – B2B | Exports | Channel ManagementPharma & Consumer BusinessAbout the RoleBipha Drug Laboratories, part of the Bipha Group, is looking for an experienced and commercially driven Manager – B2B / Exports / Channel Management to lead business development across its Pharmaceutical and Consumer product portfolios.With a legacy dating back to 1929, Bipha is one of the pioneers in modern Ayurveda, with 241+ patented and classical Ayurvedic formulations and a strong reputation among practitioners and consumers. The company has played a pioneering role in bringing traditional Ayurvedic formulations into modern dosage formats and has built a trusted portfolio spanning Ayurvedic medicines, healthcare products, wellness, supplements, personal care, spa, health foods and aromatherapy.The role will focus on building and expanding B2B business, developing export markets, strengthening distribution channels and creating strategic partnerships across both the pharma and consumer segments.Key ResponsibilitiesDevelop and execute B2B, institutional, export and channel business strategies for pharma and consumer portfolios.Identify and onboard new distributors, stockists, institutional buyers, retailers, importers, corporate customers and international partners.Develop new domestic and international markets and build a strong business pipeline.Manage key accounts and strategic channel partners, ensuring sustainable revenue and profitability.Expand distribution networks across identified markets and improve channel productivity.Identify opportunities for private label, contract manufacturing, institutional supply and strategic partnerships, wherever relevant.Lead commercial negotiations covering pricing, margins, payment terms, MOQ and business agreements.Work closely with internal teams including sales, marketing, production, regulatory, quality, finance and logistics to ensure seamless order fulfilment.Develop market-specific business plans for exports, including product selection, pricing, partner strategy and market-entry opportunities.Monitor competitor activity, market trends, customer requirements and emerging business opportunities.Participate in trade fairs, exhibitions, buyer-seller meets and international business development programmes.Track sales pipeline, enquiries, conversion, orders, collections, margins and channel performance.Prepare regular business reviews, forecasts and management reports.Ensure effective coordination of export documentation and regulatory requirements with relevant internal teams.Candidate ProfileGraduate/Postgraduate with 4–8 years of relevant experience in B2B sales, exports, channel management or business development.Experience across pharmaceuticals, Ayurveda, nutraceuticals, FMCG, healthcare, wellness, personal care or consumer products preferred.Strong understanding of B2B and distributor-led business models.Exposure to international business/export markets will be an advantage.Experience managing multiple channels and developing new markets.Strong commercial acumen with excellent negotiation and relationship-building skills.Ability to work across both pharma and consumer categories and understand their different channel dynamics.Strong communication, presentation and analytical skills.Willingness to travel extensively within India and internationally.The Ideal CandidateWe are looking for someone who can go beyond managing existing accounts and build new businesses from the ground up—identifying markets, opening channels, developing partnerships and converting opportunities into sustainable revenue.This is an opportunity to be part of a 97-year-old Ayurveda legacy while contributing to the next phase of Bipha's growth across pharma, consumer and international markets.