Manager – Digital Marketing

Job Purpose Plays a critical role in executing corporate marketing strategies and digital initiatives to enhance brand presence, engage stakeholders, and drive business growth across Modon Holding and all Modon segments. Roles , Responsibilities, Duties Marketing Support Support the implementation of marketing plans across various channels. Analyze market trends and competitor activities to identify opportunities. Digital Marketing Manage digital marketing campaigns to increase brand awareness and engagement. Optimize digital channels (website, social media, email) to drive traffic and conversions. Analyze digital metrics and provide insights for continuous improvement. Content Development Lead in creating content for digital and traditional marketing channels. Ensure content is consistent with brand guidelines and messaging. Coordinate with internal teams and agencies to develop compelling content. Campaign Planning and Execution Assist in planning and executing marketing campaigns across multiple platforms. Coordinate with creative and media agencies to deliver campaigns on time and within budget. Monitor campaign performance and adjust strategies as needed. Stakeholder Engagement Support in managing relationships with key stakeholders, including media and partners. Assist in developing communication strategies to engage and inform stakeholders. Coordinate responses to stakeholder inquiries and issues. Market Research and Analysis Assist in conducting market research and competitive analysis to identify trends and opportunities. Utilize data-driven insights to inform marketing strategies and decision-making. Prepare reports and presentations on market research findings. Performance Measurement and Reporting Support in the development of KPIs and metrics to measure the effectiveness of marketing activities. Work with Performance Marketing Associate to prepare regular reports on marketing performance and ROI. Provide recommendations for optimizing marketing strategies based on data analysis. Qualification: A bachelor’s degree in marketing, communications, business administration, or a related field. Master of Business Administration (MBA) in marketing or digital marketing is preferred. Experience:At least 7-10 years of experience in marketing and digital roles. Competencies:Strong understanding of marketing principles and best practice. Proficiency in digital marketing tools and platforms. Ability to analyze data and make data-driven decisions. Capable of generating innovative ideas and solutions. Experience in managing multiple projects and deadlines. Excellent written and verbal communication skills. Ability to work effectively in a team environment. Flexibility to adapt to changing priorities and market conditions. Strong attention to detail and accuracy in work. Focus on achieving measurable marketing outcomes.