Manager, Loyalty Data & Insights

Job Purpose:Leads the AlFursan Data & Insights function, turning member, commercial, and program data into insights that drive growth, engagement, retention, personalization, and product performance. The role owns the AlFursan KPI framework, performance dashboards, and strategic analysis across the member lifecycle, ensuring leadership has a trusted, consistent view of commercial and program performance. The role acts as a trusted advisor to the GM and the wider leadership team, leads and develops the insights team, and owns the function's roadmap and capability agenda.Key Accountabilities:Define and own the AlFursan Data & Insights strategy, operating plan and capability roadmap, aligned with the program and Saudia priorities.Own the AlFursan KPI architecture, ensuring consistent definitions and a trusted, program-wide view of member, commercial, product, and operational performance.Lead analytical work across the full member lifecycle - acquisition, activation, engagement, tier progression, retention, churn, earn, redemption and lifetime value, building segment-level understanding of member needs, behaviors and value.Ensure major products, propositions and strategic initiatives have agreed measurement methodologies and benefits-realization plans, and provide analytical challenge during concept development and business-case preparation.Oversee test-and-learn and post-launch measurement, ensuring findings improve future design and investment decisions.Own the member-research and Voice of the Member agenda, leading quantitative and qualitative research, integrating behavioral data with member feedback, maintaining competitor and loyalty-market intelligence, and managing research agencies and external insight partners.Own the strategy and governance for AlFursan dashboards, executive scorecards and self-service analytical products, ensuring reporting is reliable, automated and aligned to agreed definitions, reducing manual effort, and building analytical literacy across business stakeholders.Lead, coach and develop the Data & Insights team, setting analytical standards and building a culture of curiosity, commercial thinking and constructive challenge, with clear accountability and succession plans.Manage relevant budgets, and external partners within delegated authority, and represent AlFursan Data & Insights in executive forums, and cross-functional governance bodies.Education:Bachelor’s degree in Data Science, Statistics, Business Analytics, Economics, Mathematics, Computer Science or a related discipline; relevant postgraduate qualification preferred. Experience:Minimum of nine years work experience with at least five of which are in a relevant function and five in supervisory roles