Manager - NEOBiz Portfolio - RBG - (Mashreq Global Network, Pakistan)

Job PurposeThe role is pivotal in executing the overall marketing and communications for the Business Banking segment in the UAE, encompassing products such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. It focuses on the end-to-end development and execution of impactful marketing campaigns across multiple products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes and accelerate growth.Key Result AreasDrive Strategic MarketingDevelop and execute integrated 360° marketing plansOwn marketing calendar, prioritization, and budget allocation aligned to business goalsMonitor competitive landscape and define proactive strategic interventionsDeliver Acquisition, Spend & EngagementDeliver NTB acquisition, ETB engagement, activation, and spend growthDefine and execute strategies to drive traffic and conversions across digital, RM, and branch channelsOptimize channel mix and targeting to maximize ROIOwn performance metrics and continuous optimization using analytics and insightsPartnership & Ecosystem DevelopmentCollaborate with partners (freezones, aggregators, platforms, etc.) for marketing strategy and execution Stakeholder ManagementDrive alignment with Product, Sales, Digital, Technology, Analytics, Compliance, and Leadership teamsManage and influence external partners including media and creative agenciesEnsure seamless execution through strong cross-functional collaborationInnovative Digital-First SolutionsDrive digital-first marketing initiatives, including automation, performance marketing, and lifecycle campaignsManage SEO, SEM, and marketing automation strategiesImplement innovative acquisition and engagement models leveraging new platforms and toolsCustomer Experience & Omni-channel DeliveryEnsure consistent and seamless customer experience across all touchpointsImprove conversion funnels, onboarding journeys, and engagement journeysWork with business to drive continuous improvements based on customer insightsKnowledge, Skills and ExperienceKnowledgeDeep understanding of integrated marketing strategy and omni-channel executionFamiliarity with SME Banking products and services (NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Remittances) is preferred.Awareness of regulatory requirements, brand governance, and compliance standards in banking and financial services.SkillsStrong strategic thinking and planning capabilityAdvanced analytical and data-driven decision-making skillsExcellent stakeholder management and influencing skills (including senior leadership)Proven leadership and team management capabilityExpertise across digital channels, performance marketing, and marketing technologyExperienceProven experience in managing large-scale marketing programs and budgetsExperience in driving portfolio-level growth and business outcomesStrong track record of agency and partner managementExposure to ecosystem partnerships and integrated campaigns6-7 years of relevant experience in marketing (preferably BFSI)