Manager - Performance Marketing

The role will be responsible for driving customer acquisition, revenue growth, return on media investment and digital efficiency across all paid channels while working closely with agency partners, e-commerce, brand, merchandising and analytics teams for HomeBoxCommercial OwnershipOwn paid revenue, customer acquisition and media efficiency.Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.Performance MarketingPlan, execute and optimize Google, Meta, TikTok and emerging paid channels.Continuously improve campaign structure, bidding, audiences and creatives.Agency ManagementLead media agencies through clear governance, planning, optimization and performance reviews.Analytics & MeasurementDevelop executive dashboards and actionable insights using GA4, GTM and reporting platforms.Ensure accurate tracking and attribution across digital properties.Ecommerce & OmnichannelPartner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.Support initiatives that drive both ecommerce growth and store traffic.Experimentation & InnovationLead structured testing across audiences, creatives, landing pages, offers and bidding.Identify opportunities using AI, automation and new digital technologies.LeadershipOperate independently with minimal supervision.Coach agency partners and contribute to the long-term capability of the Digital Marketing team.MANDATORY TECHNICAL CAPABILITIESGoogle Ads, Meta Ads, TikTok AdsGA4, Google Tag Manager, Looker StudioGoogle Merchant Center & Product Feed ManagementMeta CAPI, Pixels and Conversion TrackingAdvanced Excel and reportingUnderstanding of CRM platforms, CRO and attribution models