Marka Yöneticisi

BRAND MANAGERWe are looking for a commercially minded, analytically strong and execution-oriented Brand Manager to join our Marketing team and contribute to the sustainable growth of our brands.This role is designed for a marketing professional who has already built solid hands-on experience in brand management and is ready to take broader ownership across brand strategy, commercial performance, innovation and go-to-market execution.We are looking for a candidate who can go beyond communication management and bring together consumer understanding, market dynamics, financial awareness and execution excellence.The successful candidate will be expected to challenge assumptions, interpret data, identify growth opportunities and translate insights into clear commercial and brand actions.Key ResponsibilitiesContribute to the development and execution of annual brand plans in line with company growth priorities.Take ownership of assigned brands, product groups or categories and closely monitor their commercial and marketing performance.Analyze sales, volume, pricing, distribution, market share, promotional activity and profitability indicators.Identify performance gaps, root causes and growth opportunities across products, channels and customers.Translate consumer, shopper, category and competitor insights into actionable brand strategies.Support the development of pricing, portfolio, promotion and channel strategies.Work closely with Sales and Trade Marketing teams to ensure brand plans are commercially relevant and executable in the market.Take an active role in new product development, renovation and innovation projects from initial concept to launch.Contribute to product positioning, claims, packaging, pricing architecture, communication strategy and launch planning.Coordinate integrated marketing activities including digital, social media, influencer marketing, in-store execution, ATL and BTL activities.Manage relationships with creative, media, digital and other external agency partners.Monitor marketing budgets and assess the return and effectiveness of marketing investments.Prepare clear, insight-driven brand performance reviews and management presentations.Actively contribute to business reviews, annual planning cycles and cross-functional decision-making processes.Candidate ProfileBachelor’s degree in Business Administration, Marketing, Economics, Industrial Engineering or a related discipline.Minimum 3 years of relevant professional experience, with direct and hands-on involvement in brand management.Previous experience in FMCG or consumer goods is strongly preferred.Experience in managing or supporting a brand, product category or product portfolio.Strong analytical capability and confidence in working with commercial data.Ability to understand the relationship between price, volume, distribution, promotion, market share and profitability.Strong business acumen and a clear understanding of how marketing decisions influence commercial results.Ability to turn data and market observations into clear recommendations and action plans.Good command of Microsoft Excel and PowerPoint.Experience in working cross-functionally with Sales, Trade Marketing, R&D, Purchasing, Finance or Supply Chain teams.Comfortable working in a fast-paced, execution-focused environment with multiple priorities.Strong communication, presentation and stakeholder management skills.Curious, proactive and accountable working style.Good command of written and spoken English.Preferred BackgroundExperience in personal care, beauty, cosmetics or adjacent consumer categories will be considered a significant advantage.Candidates who have worked with categories such as:Hair removalSkin careBody careDeodorantsShavingBeauty and grooming productsOther fast-moving personal care categorieswill bring valuable category understanding to the role.Such experience is not a mandatory requirement; however, familiarity with personal care consumer behavior, claims, packaging, innovation cycles and retail dynamics will be regarded as a strong plus.What Will Differentiate a Strong Candidate?We are not looking for a Brand Manager who focuses only on communication, campaigns or agency coordination.We are looking for someone who can think like a brand owner and a business manager at the same time.A strong candidate should be able to ask and answer questions such as:Is the brand really growing, or is revenue growth mainly driven by price?Which products, customers and channels are creating or destroying value?Is promotional investment generating sufficient incremental volume and return?Are we gaining or losing market share, and why?What is the impact of pricing decisions on volume, margin and competitiveness?Which consumer or shopper insight should influence our next product or communication decision?Where are the biggest portfolio gaps and innovation opportunities?Which actions should be prioritized over the next 90 days to improve brand performance?We expect the successful candidate to be comfortable moving between strategy and execution, consumer and commercial thinking, creativity and numbers.Candidate Assessment ProcessShortlisted candidates will be invited to complete a practical business case as part of the recruitment process.The assessment will evaluate:Analytical reasoningBrand and category understandingCommercial judgementAbility to interpret sales and market dataPricing and promotional thinkingStrategic prioritizationProblem-solvingAbility to turn insights into clear and actionable recommendationsThe assessment is designed to measure practical business judgement rather than theoretical marketing knowledge.What This Role OffersThis position provides the opportunity to work in a highly commercial FMCG environment where marketing plays an active role in business growth.The successful candidate will gain exposure to:Brand strategyCategory developmentNew product innovationPricing and profitabilityRetail and channel dynamicsConsumer and shopper insightsCross-functional business managementEnd-to-end brand executionWe are looking for someone who wants to build brands with a strong sense of ownership, understands that good marketing must create measurable business impact and is motivated to grow into broader marketing leadership responsibilities over time.