Market Development Executive – KSA

About the JobMarket Development Executive – KSACompany: Amalfi Foods

Location: Kingdom of Saudi ArabiaIndustry: FMCG / Food ManufacturingReporting to: Commercial / Export Management – BahrainRole OverviewAmalfi Foods is looking for a proactive and commercially driven Market Development Executive – KSA to represent the company locally and support the growth of the Amalfi business across Saudi Arabia.The role will work closely with Amalfi’s appointed distributor and commercial partners while ensuring the company has direct visibility over sales performance, customer development, retail execution, stock movement, competitor activity, and market opportunities.This is a hands-on, field-based role for someone who understands the Saudi FMCG market, is comfortable working independently, and can actively follow up with distributors, retailers, key accounts, and customers to improve performance.Given the size and importance of the Saudi market, the role will require regular market visits and travel across key cities, including Riyadh, Jeddah, Dammam, Khobar, and other priority markets.Key ResponsibilitiesDistributor Management & Follow-UpWork closely with Amalfi’s appointed distributor and commercial partners to achieve agreed sales targets.Monitor distributor performance against agreed KPIs.Follow up on customer coverage, listings, promotions, merchandising, and execution.Ensure agreed commercial actions are completed on time.Review distributor sales performance, market coverage, and route-to-market effectiveness.Identify distributor performance gaps and recommend corrective actions.Conduct regular joint market visits with distributor sales teams.Ensure Amalfi receives timely and accurate sales, stock, and market reports.Market DevelopmentIdentify new customers, channels, regions, and growth opportunities across Saudi Arabia.Support the distributor in opening new retail accounts.Follow up on new product listings and SKU expansion.Build direct relationships with key customers, buyers, and category managers where appropriate.Identify opportunities to strengthen Amalfi’s distribution and market presence.Identify geographic gaps in distribution and recommend expansion priorities.Support the development of Amalfi across Modern Trade, Traditional Trade, convenience, wholesale, and other relevant channels.Continuously identify opportunities to increase the number of active points of sale.Retail ExecutionConduct regular store and market visits across priority cities and regions.Monitor:Product availabilityShelf positioningNumber of facingsPricingPromotionsMerchandisingCompetitor activityExpiry datesSecondary displaysPlanogram executionFollow up on out-of-stock situations and poor execution.Ensure agreed promotional activities and displays are properly implemented.Provide regular photographic market reports and evidence of execution.Identify opportunities to improve shelf visibility and brand presence.Sales MonitoringTrack sales performance by customer, SKU, city, region, and channel.Monitor monthly performance against agreed targets.Identify underperforming customers, products, regions, and channels.Work with the distributor to develop corrective actions and growth opportunities.Monitor sell-in and, where available, sell-out performance.Identify sales trends and highlight opportunities or risks to management.Support the development of customer-specific growth plans.Stock, Returns & Expiry ControlMonitor distributor stock levels and ageing.Identify slow-moving products and expiry risks early.Follow up on returns and claims.Ensure claims are properly documented, verified, and justified.Support improved stock rotation and replenishment planning.Monitor stock levels against sales forecasts.Highlight excess inventory or potential shortages before they become critical.Support implementation of FIFO / FEFO practices where required.Forecasting & CoordinationSupport monthly sales forecasting by SKU and customer.Coordinate market requirements with Amalfi Foods headquarters in Bahrain.Communicate upcoming promotions, listings, launches, and stock requirements.Help minimize stock-outs, excess inventory, and expiry risk.Support planning for seasonal opportunities, including Ramadan, Eid, Back-to-School, Saudi National Day, and other major retail periods.Coordinate samples, product presentations, listing requirements, and commercial documentation with headquarters.Market IntelligenceRegularly monitor competitors across:PricingPromotionsPackagingProduct assortmentNew product launchesShelf positioningDistributionPromotional activityPack sizesConsumer offersThe Market Development Executive will also:Identify relevant consumer and category trends.Provide regular market reports, store photographs, competitor updates, and recommendations.Monitor new brands and products entering the Saudi market.Benchmark Amalfi products against major local, regional, and international competitors.Identify new opportunities suitable for the Saudi market.Provide management with actionable recommendations rather than reporting observations only.New Product & Launch SupportSupport new Amalfi product launches across Saudi Arabia.Present new products and concepts to distributors, customers, and retail buyers.Gather feedback from customers, retailers, consumers, and the distributor.Identify opportunities for new SKUs, pack sizes, pricing, and categories.Support launch activities and in-store execution.Monitor new product performance after launch.Recommend corrective actions where required.Help identify product opportunities specifically suited to Saudi consumer preferences.Candidate ProfileWe are looking for someone who is:Proactive and independentCommercially mindedEntrepreneurial and opportunity-drivenHands-on and comfortable spending significant time in the marketStrong in follow-up and executionAble to work effectively with distributorsConfident dealing with retailers, buyers, and category managersOrganized and disciplined in reportingCurious about competitors and market trendsAble to identify opportunities and propose solutionsComfortable working across multiple cities and territoriesFocused on measurable sales and distribution growthAble to operate effectively with limited day-to-day supervisionExperience & Qualifications3–5 years of FMCG sales, market development, merchandising, distributor management, or key account experience in Saudi ArabiaStrong knowledge of the Saudi FMCG and retail marketExperience dealing with supermarkets, hypermarkets, distributors, wholesalers, or food brandsExisting relationships with Saudi retailers, buyers, or distributors will be a strong advantageExperience with major Modern Trade and Key Account customers is preferredExperience in bakery, snacks, dairy, confectionery, breakfast products, or related FMCG categories is preferredStrong communication and relationship-building skillsGood negotiation skillsGood Excel and reporting capabilitiesAbility to analyze sales and market dataFluent English requiredArabic is highly preferredValid Saudi driving license preferredWillingness to travel regularly within Saudi ArabiaKey Performance IndicatorsPerformance will be measured through:Monthly sales growthDistributor performance versus targetNumber of active customersNumber of active points of saleNew customer developmentModern Trade and Key Account listingsNew product listingsSKU expansionDistribution growthGeographic expansionOn-shelf availabilityRetail execution qualityPromotional executionNumber of productive market visitsStock ageingReturns and expiry levelsForecast accuracyQuality and consistency of market reportingIdentification and conversion of new commercial opportunitiesThe OpportunityThis role offers the opportunity to become Amalfi Foods’ representative on the ground in Saudi Arabia, working closely with our distributor, retail partners, and key customers to grow sales, strengthen distribution, improve execution, and identify new opportunities.Saudi Arabia is a strategic growth market for Amalfi Foods, and this position will play an important role in developing the company’s long-term presence in the Kingdom.We are looking for someone who takes ownership, follows through, spends significant time in the market, builds strong commercial relationships, and continuously looks for opportunities to grow the Amalfi business across Saudi Arabia.