Market Development Specialist

Job Description

1. Market Analysis & Business Support

• Analyze market trends, customer requirements, competitive activities, and sales performance.
• Provide actionable market insights and recommendations to support business decisions and marketdevelopment initiatives.
• Manage forecasting, PSI (Purchase, Sales & Inventory), and inventory planning activities.
• Prepare regular business reports, market analysis, and performance reviews.2. Channel Development & Partner Management
• Build and maintain relationships with distributors, consultants, contractors, rental companies, eventproduction companies, and key industry stakeholders.
• Support channel partners in expanding market coverage, developing new opportunities, and securingstrategic projects.
• Conduct regular business reviews and monitor partner performance.
• Identify, appoint, and develop distributors, channel partners, and system integrators.3. Product Marketing & Market Activation
• Plan and execute product launches, marketing campaigns, and promotional activities.
• Develop sales tools, marketing materials, and business support resources.
• Coordinate exhibitions, roadshows, customer events, and demonstration activities.
• Support channel partners in local marketing initiatives and demand generation activities.Preferred Industry BackgroundWe would particularly welcome candidates from:Professional Audio distributorAV / System IntegrationRental & Event ProductionLightingBroadcastICT / Technology DistributionWe are not looking for a pure sales profile or a pure marketing profile.We are looking for someone who can support and grow our distributor-led businessthrough channel development, market insight, and business support activities.