Market Insights Manager

Market Insights Manager – QatarCLIENTLinum Consult’s client operates out of the Middle East. Due to continued growth, they are currently seeking a Market Insights Manager with experience in market trends and travel behaviour to join their team in Qatar.RESPONSIBILITIESBuilding and leading the company’s marketing intelligence capabilities, by providing senior management with evidence-based recommendations on market trends, customer segments, travel behaviour, ridership growth opportunities, fare product adoption, campaign effectiveness, competitor activity, digital and social behaviour, mobility trends, and future growth opportunitiesThis role is not a customer experience or service quality assessment roleTaking ownership of the market, customer segment, travel behaviour, competitor, product adoption, campaign performance, and sector intelligenceLeading the market and competitor intelligence across local, regional, and international public transport, mobility, travel, tourism, retail, destination, and lifestyle sectorsIdentifying international and regional best practices that may be relevant to the company’s marketing, product, ridership growth, station activation, partnership, and customer engagement prioritiesOverseeing market research and marketing intelligence activities, including market studies, competitor benchmarking, travel behaviour studies, product usage research, brand perception research, audience research, and campaign effectiveness researchTranslating big data, ridership patterns, fare product uptake, campaign performance, digital engagement, social media signals, and research findings into clear management recommendationsPROFILEBachelor’s degree qualification in Market Research, Marketing, Business Analytics, Statistics, Economics, Transport Planning, Urban Mobility, Data Science, Psychology, Sociology, Business Administration or similar, preferably with a further master’s degree qualificationAt least 12-15 years’ experience in market intelligence, customer research, marketing analytics, business intelligence, transport analytics, travel behaviour research, strategic research, or commercial insight, with at least 5 years in a senior strategic advisory positionDemonstrable history of working in public transport, mobility, aviation, travel, tourism, destination marketing, urban mobility, government transport authority, transport consultancy, or large-scale consumer servicesProven history of advising senior management using research, data, market intelligence, and sector knowledgeExperienced in working with large datasets, customer behaviour data, campaign performance data, digital/social analytics, transport usage data, or product adoption dataExperience in managing research agencies, data vendors, analytics partners, or external consultantsExcellent command of Excel, PowerPoint, and data visualisation tools such as Power BI, Tableau or similar. Any familiarity with statistical or analytical tools such as SPSS, R, Python, SQL or equivalent is advantageousExcellent communication skills in EnglishAPPLICATION PROCESSTo apply, please send your CV to middle.east@linumconsult.com for the attention of Francis Ryan, detailing your current financial package and notice period.