Market Manager

Position OverviewThe Market Manager is responsible for building and owning FireRock's presence within an assigned territory. This role focuses on proactive market development with the architects, designers, builders, and distributors who shape luxury custom homes, while managing opportunities from early engagement through order fulfillment.The position is field-based and requires regular time in market, strong pipeline discipline, and close coordination with internal teams.Core ResponsibilitiesMarket Planning & Territory StrategyOwn a market plan for each assigned market, with clear goals for FireRock's growthDevelop a deep understanding of each market — the leading builders, design professionals, installers, and distribution partnersMaintain a clear view of market activity and the opportunity it representsMarket Presence & Relationship DevelopmentSpend consistent, meaningful time in market building relationships across the specifier, builder, installer, and distributor networkDrive early project engagement to influence specificationsConduct AIA presentations, lunch-and-learns, and focused product trainingsLead Generation & Opportunity ManagementGenerate and develop new opportunities within the assigned marketOwn and manage sales opportunities from early engagement through closeMaintain ownership of opportunity scope and pricing consistency across all marketsPartner with distributors to serve customers in distributor-supported marketsAlign with distribution partners on pricing and scope early in the quoting processMaintain direct involvement with the customer throughout the sales processKeep opportunities moving through close and executionPipeline Visibility & CRM DisciplineMaintain accurate, current CRM records for all accounts and opportunities following FireRock Salesforce usage guidelinesKeep pipeline stages, timing, and probabilities realisticProvide visibility into upcoming demand to support production planningCross-Functional CoordinationCommunicate upcoming demand, special requirements, and timing to production and leadership teamCoordinate with shipping and operations to align deliveries and resolve issuesServe as a point of continuity between customers and internal teamsMarket & Product FeedbackShare relevant feedback on customer needs, pricing pressure, and competitorsIdentify emerging design and construction trendsSurface product or process issues impacting sales or execution