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Market Planning Executive

Systems Limited · Lahore, Punjab, Pakistan

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Systems Limited is looking for a Market Planning Executive to support strategic business decisions through the demand planning process by providing clear insights into the drivers of short-term and long-term volume and value growth.Key ResponsibilitiesSupport key strategic business decisions through the demand planning process by providing a clear understanding of the factors contributing to short-term and long-term volume and value growth.Deliver in-depth insights and foresights using internal and external data sources to support demand planning and achieve business objectives.Analyze the interrelationship of socio-economic variables and their impact on consumer behavior and category dynamics to identify industry trend shifts.Support forecast adjustments by assessing changes in the local economic environment and evaluating their impact on client and competitor business KPIs.Understand the key drivers of business performance and incorporate them into short-term sales and demand planning processes.Assess the impact of internal and external factors to develop long-term forecasts that support pricing decisions and strategic business recommendations.Conduct deep-dive analyses to evaluate market performance and trends, generating actionable insights and recommendations for remedial action.Proactively leverage available data sources and resources to investigate and answer key business questions.Interpret and evaluate client performance against competitor activities to support both strategic and tactical decision-making.Lead industry analysis and trend forecasting, including market share and volume projections, through scenario planning and analysis to support the Integrated Business Planning & Management (IBPM) cycle.Align marketing deployment and activation activities with commercial objectives and business requirements.Prepare reports, presentations, and materials for the IBPM cycle.Required Experience2-3 years of relevant professional experience.Strong experience in data analysis and interpretation.Good understanding of data sources and market intelligence.Excellent verbal and written communication skills in English.Advanced proficiency in Microsoft Excel, including data analysis, modeling, and forecasting.Experience working with Power BI.Education & QualificationsBachelor's degree, preferably in:StatisticsBusiness AnalyticsMarketingPreferred QualificationsStrong understanding of multiple product categories.Knowledge of the IBPM (Integrated Business Planning & Management) process.Strong commercial acumen.