Market Research and Planning Specialist

GENERAL INFORMATION Job Title: Market Research and Planning SpecialistFunction: CommercialDepartment: MarketingSection: MarketingREPORTING AND INTERACTION LINES Reports to:Marketing ManagerSupervises: N/AJOB DESCRIPTION ROLE PURPOSEThe role holder is responsible for fostering insight into market conditions so that company can make informed business decisions. Their duties include reducing the risks and maximizing potential opportunities by scanning and researching the market for existing, adjacent, and new business opportunities.ROLES & RESPONSIBILITIESOperationalConduct market research, studies, keep up to date with trends and news regarding existing and potential products portfolio.Leads the preparation of business, promotional, and communication plans for a given product range so that the Company is aware of anticipated performance, revenue, and costs.Present information to develop key competition graphs.Maintain library to obtain and compile information on competitive activities and sales statistics.Provide periodic market research reports and analysis.Evaluate and interpret research results, formulate conclusions and suggestions.Plan, execute and supervise market research projects.Research and identify prospective target consumer sections and calculate revenue, profit potential and market size.Recommend solutions to maintain competitive market benefits.Consult and develop relations with marketing, product development, and operations to identify research needs and execute recommendations.Conduct research to identify opportunities and confirm prime prospects for qualification criteria.JOB REQUIREMENTSQUALIFICATIONSMinimum Education RequiredMinimum of a bachelor’s degree (marketing / administration) public administration / business administration.MBA or Master's in a relevant field is a plusProfessional Certifications RequiredNot RequiredEXPERIENCE Years of experienceMinimum of 4 - 6 years of relevant experience.LANGUAGESLanguageProficiency LevelAdvancedEnglishCOMPETENCIES Core Competencies1Customer Centric: Building strong customer relationships and delivering customer-centric solutions2Takes Initiative: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm3Accountable: Holding self and others accountable to meet commitments4Collaborative: Building partnerships and working collaboratively with others to meet shared objectives5Communicative: Developing and delivering effective communications that convey a clear understanding of the unique needs of different audiences6Trustworthy: Gaining the confidence and trust of others through honesty, integrity, and authenticity