Market Research Executive

Company Descriptionofi (olam food ingredients) is a new operating group born out of Olam Group. ofi offers sustainable, natural, value-added food products and ingredients so that consumers can enjoy the healthy and indulgent products they love. It consists of industry-leading businesses of cocoa, coffee, dairy, nuts, and spices. ofi has built a unique global value chain presence including its own farming operations, farm-gate origination, and manufacturing facilities. ofi partners with customers, leveraging its complementary and differentiated portfolio of ‘on-trend’ food products, to co-create solutions that anticipate and meet changing consumer preferences as demand increases for healthier food that’s traceable and sustainable.Role DescriptionThis is a full-time on-site role for a Market Research Executive located in Long Thành. The Market Research will be responsible for conducting market analysis, research, and presenting findings to support business decisions on food & beverage ingredients. The role will involve analyzing data, developing insights, and communicating market trends internally.Annually led comprehensive analyses of macro and micro market dynamics,industry trends, and competitor strategies across diverse sectors ( E-commerce, AI, Marketing Solution, etc.)Expertise in conducting secondary research and expert interviews, while demonstrating agility to quickly learn and effectively apply new qualitative (Usability Testing, Concept Testing) and quantitative (KANO model) methodologies as required.Analyze new market trends, consumer behavior, and competitor activity when developing new products.Create a survey, conduct research, and collect information about the market, customers, and competitors related to the products/services that the business is selling.Propose changes to products/services, customer approach orientation based on survey results.Synthesize and collect market report data from reliable sources such as reports, surveys, statistics, etc.Coordinate with relevant departments to plan and implement market & competitor research activities.Successfully translated ideas into actions to improve engagement rate of existing products (Location-based promotion, Daily login to receive rewards/ interest, Cross-sale conditional vouchers, etc.).Developed clear, concise, and visually engaging reports from complex processed data, effectively communicating insights to stakeholders, including those with limited technical expertise.QualificationsBachelor's degree in Business, Marketing, Economics, or related fieldMarket Analysis and Market Research skills, analytical Skills and Communication abilitiesExperience in the food & beverage industry is a plusProficient in English communication.Minimum 2 years of experience in a similar positionGood communication, presentation, negotiation skills, and persuasion, time management skills, Technology skillsSkills in implementing software/tools to collect and survey, report.