Market Research Manager
Confidential · Cairo, Egypt
Apply & track with Apply EdgeMarket Research & Customer Insights Manager
The role focuses on transforming data into actionable insights that support strategic decision-making, customer-centric transformation, service improvement, product development, and business growth.The successful candidate will lead end-to-end research engagements, manage multidisciplinary teams, oversee data quality and analysis, and deliver executive-level recommendations for clients across multiple industries.Key ResponsibilitiesResearch Strategy & DesignLead the planning, design, and execution of quantitative and qualitative research programs.Develop research methodologies, sampling approaches, questionnaires, discussion guides, and analytical frameworks.Define research objectives, success metrics, and reporting requirements.Ensure methodological rigor and adherence to research best practices.Customer & Market InsightsLead Customer Experience (CX), Voice of Customer (VoC), Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) initiatives.Conduct market assessments, customer studies, and competitive benchmarking programs.Identify customer needs, expectations, pain points, and loyalty drivers.Translate findings into practical recommendations and business actions.Data Analytics & ReportingAnalyze large datasets, survey results, and customer intelligence data.Develop dashboards, scorecards, and executive reports.Apply statistical and analytical techniques to identify trends, patterns, and opportunities.Present findings and recommendations to senior stakeholders and executive leadership.Project LeadershipManage multiple research and consulting engagements simultaneously.Lead and mentor researchers, consultants, and analysts.Coordinate with internal teams, external vendors, and fieldwork partners.Ensure projects are delivered on time, within scope, and to the highest quality standards.Stakeholder & Client ManagementServe as the primary point of contact for research-related workstreams.Facilitate workshops, stakeholder interviews, and insight review sessions.Build strong relationships with clients and internal stakeholders.Support proposal development, business development activities, and thought leadership initiatives.QualificationsEducationBachelor's degree in Market Research, Statistics, Economics, Business Administration, Marketing, Psychology, Social Sciences, or a related field.Master's degree is considered an advantage.Experience7+ years of experience in market research, customer insights, CX research, analytics, or consulting.Proven experience managing large-scale research programs and customer insight initiatives.Experience leading both quantitative and qualitative research studies.Previous consulting experience is highly desirable.Core CompetenciesResearch & AnalyticsQuantitative and qualitative research methodologies.Survey design and management.Sampling design and statistical analysis.Customer experience measurement frameworks.Market intelligence and competitor benchmarking.Customer journey and behavioral analysis.Technology & ToolsTableau, Power BI, Excel, SPSS, R, Python, or equivalent analytical platforms.Experience with customer feedback and survey platforms such as Qualtrics, Forsta, Medallia, or similar solutions.Dashboard design and data visualization.Leadership & ConsultingStrategic thinking and problem solving.Executive presentation and storytelling skills.Stakeholder management and facilitation.Team leadership and mentoring.Commercial awareness and client relationship management.Strong written and verbal communication skills.Key Performance Indicators (KPIs)Successful delivery of research projects on time and within budget.Quality and actionability of research outputs.Client satisfaction and stakeholder engagement.Accuracy and reliability of insights and recommendations.Business impact generated from research findings.Team performance, utilization, and development.Contribution to business growth and proposal success.Preferred ExperienceCustomer Experience (CX) and Voice of Customer (VoC) programs.Net Promoter Score (NPS) and loyalty measurement initiatives.Competitive benchmarking and market intelligence studies.Multi-wave tracking studies and longitudinal research.Customer segmentation and profiling.Advanced analytics and predictive insights.Insurance, financial services, telecommunications, healthcare, public sector, or consulting experience.Enterprise-scale customer and market research programs.