Market Research Specialist (Physical Products)

Job descriptionCompany DescriptionViglacera Corporation is Vietnam's leading group in real estate and building materials, with 40 subsidiaries spanning the full spectrum of these industries. The company operates cutting-edge facilities, including factories producing energy-saving glass, advanced sanitary ware, and premium tiles with an annual capacity that leads the region. Viglacera is known for utilizing green technology in its manufacturing processes, such as nano-enamel and water-saving systems. Its innovative product lines include high-end glass, ceramic tiles, and clay building products, which are recognized for their quality both domestically and globally.2. Role DescriptionConduct research on market trends, consumer behavior, and competitors in the sanitary ware industry in both domestic and international markets.Carry out market surveys (offline and online), and interview customers, distributors, and dealers.Analyze sales data, market share reports, and market demand across different regions.Compile and present periodic/ad-hoc reports on market insights and customer analysis to the Management Board.Propose strategies for product positioning, pricing, distribution channels, and communication based on analytical data.Monitor market responses to marketing campaigns and new product launches.3. QualificationsBachelor’s degree in Marketing, Statistics, Economics, Business Administration, or other related fields.At least 3 years of experience in a similar position; candidates with experience in the building materials or sanitary ware industry are preferred.Strong market research skills, including survey design, qualitative and quantitative analysis.Good analytical and logical thinking skills; proficient in Excel, PowerPoint, and analytical tools/software (such as Google Trends, Power BI, etc.). Candidates with experience applying AI in market research are highly preferred.Good communication skills with the ability to present reports in a clear, visual, and persuasive manner.Proactive, detail-oriented, and able to work under pressure.