Marketing & Brand Activation Executive

About Tap Retail:Tap Retail is a fast-growing High Potential Start-Up (HPSU), supported by Enterprise Ireland, on a mission to future-proof local retail.At the heart of Tap Retail is our Digital Retail Village model — bringing independent retailers across a town together into one digital shopping experience, while allowing each business to retain its own brand and identity.Customers can discover and shop from their favourite local businesses through Tap Retail, with convenient local delivery and Click & Collect. Behind the scenes, our technology connects customers, retailers and drivers to create a seamless local shopping experience.Having launched our first Digital Retail Villages, we’re now expanding into towns across Ireland, with ambitions to take the model internationally.Our ambition is to make Tap Retail the home of local retail.Why Join Us?We’re looking for a highly creative, hands-on and commercially minded marketer to help build the Tap Retail brand and drive the growth of our Digital Retail Villages.This isn’t a role where you’ll simply manage a social media calendar or brief agencies. You’ll have the opportunity to shape how Tap Retail shows up online, in-store and across the towns and communities we serve.You’ll work across brand, content, paid acquisition, email/CRM, retailer marketing, town launches, PR, partnerships and physical activations — combining strong creative execution with data-led performance marketing.One week you might be developing a campaign for a new town launch; the next, filming content with an independent retailer, creating paid-social assets, working on an in-store activation or analysing which campaigns are actually driving new customers and orders.If you enjoy moving between strategy and execution, want genuine ownership of your work and like seeing its impact in the real world, we’d love to hear from you.

Key Responsibilities

Social Media & Content CreationOwn our presence across Instagram, TikTok, Facebook and LinkedInPlan and produce engaging content including video, short-form, reels, stories and postsCreate content that brings our retailers, towns and communities to lifeDevelop and manage a strategic content calendar based on trends, seasonal campaigns, town launches and in-app initiativesCollaborate with influencers and micro-creators to amplify reach and engagementPaid Advertising & Email CampaignsExecute and optimise paid social campaigns across Meta, TikTok and GoogleTrack performance metrics and apply learnings to future campaignsCreate engaging email campaigns for acquisition, nurturing and re-engagementHelp turn awareness and engagement into customer acquisition, orders and repeat usageVisual Design & Collateral: Create branded visuals and marketing assets using Canva, Figma, Adobe Creative Suite or similar toolsDevelop print collateral including posters, flyers, packaging inserts, wobblers, banners and in-store materialsCreate digital assets including social graphics, advertising creative, email visuals and bannersEnsure a consistent Tap Retail brand across digital, physical and in-store touchpointsTown Marketing & Brand ActivationsHelp plan and execute marketing campaigns for new Digital Retail Village launchesWork with participating retailers to bring Tap Retail to life in-store and across their townDeliver local activations combining social media, paid campaigns, influencers, PR, events and physical marketingOrganise and deliver impactful in-person activations including pop-ups, community events and in-store promotionsBridge offline activity with online campaigns through initiatives such as QR codes, referral campaigns and promotionsHelp develop repeatable marketing playbooks that drive awareness, customer acquisition and orders across multiple Tap Retail townsStrategy, Growth & ReportingMonitor KPIs across content, paid media, customer acquisition and town campaignsUse tools such as Mailchimp, Google Analytics and Meta Business Suite to assess campaign performanceTrack marketing activity through to customer acquisition, conversion and orders — not just reach and engagementContribute to ongoing marketing strategy development and present regular updates and learnings to the teamManage relationships with influencers and other marketing partners across key regionsWhat We’re Looking For2+ years’ experience in marketing, content creation, digital marketing, event planning or a related fieldProven ability to create engaging short-form video content and confidence appearing on cameraStrong visual design capability using Canva, Figma, Adobe Creative Suite or similar toolsPhotography and video editing experienceExperience managing paid campaigns across Meta, TikTok and Google AdsExperience with email marketing tools and analytics platformsExcellent copywriting skills with an adaptable brand toneBackground in PR, brand activations, community marketing or in-store promotional campaigns is a plusCommercial mindset with an interest in understanding what actually drives customer acquisition and ordersHighly organised, self-motivated and full of fresh ideasComfortable working directly with independent retailers, business owners and external partnersPrevious experience in a start-up, retail tech, eCommerce, hospitality or marketplace environment is a plusWhy Work with UsJoin a mission-led business helping independent retailers and local communities thriveContribute to a fast-growing, innovation-focused Irish technology companyHelp launch and grow Digital Retail Villages across IrelandWork directly with retailers and see your campaigns come to life online, in-store and across entire townsWork alongside the Founder and a close-knit core teamHave genuine ownership and the opportunity to move quickly from an idea to executionHelp shape the voice and identity of a brand with national and international ambitionsIf you’re looking for a role where you can genuinely put your fingerprints on a growing brand — from the content customers see on their phones to the Tap Retail presence they see across their town — we’d love to hear from you.