Marketing & Commercial Growth Manager

About the Role We are looking for a Marketing & Commercial Growth Manager to build Midas’ marketing engine from the ground up. This is not a traditional marketing role. You will be responsible for taking an idea from: Strategy → Campaign → Execution → Leads → Applications → Revenue You will work directly with the founders and have significant ownership over Midas’ brand, customer acquisition and commercial marketing. What you’ll own Digital Marketing ● Build and manage Midas’ digital acquisition campaigns. ● Run campaigns across Meta, Google, TikTok, YouTube and other relevant channels. ● Develop landing pages and campaigns that generate financing applications. ● Test audiences, messaging, offers and creatives. ● Track what actually converts into customers. Content & Social ● Own Midas’ social media strategy and content calendar. ● Create campaigns around cars, financing, customers, dealerships and financial education. ● Work with creators, photographers, videographers and designers where required. ● Turn complicated financial concepts into simple, engaging content. ● Build Midas into a recognisable consumer brand. Commercial Marketing ● Work closely with the founders and sales team to acquire dealerships. ● Develop marketing campaigns for dealership partners. ● Create co-marketing campaigns with banks and automotive companies. ● Develop sales decks, brochures, presentations and other commercial material. ● Identify new marketing and partnership opportunities. Offline Marketing ● Organise dealership activations. ● Develop showroom campaigns and promotional material. ● Run events and customer acquisition activations. ● Explore outdoor advertising, mall activations and other offline channels. ● Measure the commercial impact of offline campaigns. Creators & Partnerships ● Identify relevant automotive, finance and lifestyle creators. ● Build relationships with creators and influencers. ● Negotiate campaigns and partnerships. ● Develop co-branded campaigns with dealers, banks and automotive companies. Growth & Analytics ● Build a simple marketing dashboard. ● Track leads, applications, conversion rates and customer acquisition cost. ● Understand which channels generate actual business. ● Continuously experiment and improve. ● Report directly to the founders on what is working and what isn’t. What we’re looking for We are looking for someone who is: ● Highly entrepreneurial ● Comfortable working without a large team ● Excellent at execution ● Commercially minded ● Strong at digital marketing ● Comfortable with social media and content ● Comfortable running paid advertising ● Good at communicating and selling ideas ● Analytical and comfortable with numbers ● Able to work independently ● Comfortable speaking to customers, dealers and partners ● Willing to get out of the office and meet people 3–6 years of marketing/growth experience is preferred, but we care more about what you have actually built and achieved than your qualifications. Experience in automotive, fintech, banking, consumer finance, e-commerce or startups is a strong advantage. You should be able to ● Build a campaign from scratch. ● Write the campaign brief. ● Brief a designer or create the basic creative yourself. ● Launch the campaign. ● Analyse the results. ● Change the campaign when it isn’t working. ● Speak to customers and understand why they aren’t converting. ● Create a partnership proposal. ● Walk into a dealership and pitch an idea. ● Organise an offline activation. ● Measure whether it generated business. What success looks like We don’t measure this role by followers or likes. We care about: More customers → more applications → more financed cars and More dealerships → more inventory → more transactions. Your job is to build repeatable systems that produce those outcomes. Your first 90 days Month 1 ● Understand Midas, customers, dealerships and financing. ● Audit existing marketing. ● Define priority customer segments. ● Build the marketing calendar. ● Establish core metrics. ● Start producing content and testing acquisition channels. Month 2 ● Launch paid campaigns. ● Start creator partnerships. ● Launch dealership activations. ● Build partnership campaigns. ● Improve the customer acquisition funnel. Month 3 ● Identify the channels generating the best commercial results. ● Scale successful campaigns. ● Establish repeatable offline and digital campaigns. ● Build the next 6-month growth roadmap.