Marketing & Commercial Growth Manager

About MidasMidas is building a simpler way for people in Nigeria to finance and buy cars.We connect car buyers, dealerships and financial institutions on one platform, helpingcustomers find suitable vehicle financing while helping dealerships and banks generate morebusiness.We are an early-stage company, which means there is a lot to build. We are looking forsomeone who wants to be part of that journey.About the RoleWe are looking for a Marketing & Commercial Growth Manager to build Midas’ marketingengine from the ground up.This is not a traditional marketing role.You will be responsible for taking an idea from:Strategy → Campaign → Execution → Leads → Applications → RevenueYou will work directly with the founders and have significant ownership over Midas’ brand,customer acquisition and commercial marketing.What you’ll ownDigital MarketingBuild and manage Midas’ digital acquisition campaigns.Run campaigns across Meta, Google, TikTok, YouTube and other relevant channels.Develop landing pages and campaigns that generate financing applications.Test audiences, messaging, offers and creatives.Track what actually converts into customers.Content & SocialOwn Midas’ social media strategy and content calendar.Create campaigns around cars, financing, customers, dealerships and financial education.Work with creators, photographers, videographers and designers where required.Turn complicated financial concepts into simple, engaging content.Build Midas into a recognisable consumer brand.Commercial MarketingWork closely with the founders and sales team to acquire dealerships.Develop marketing campaigns for dealership partners.Create co-marketing campaigns with banks and automotive companies.Develop sales decks, brochures, presentations and other commercial material.Identify new marketing and partnership opportunities.Offline MarketingOrganise dealership activations.Develop showroom campaigns and promotional material.Run events and customer acquisition activations.Explore outdoor advertising, mall activations and other offline channels.Measure the commercial impact of offline campaigns.Creators & PartnershipsIdentify relevant automotive, finance and lifestyle creators.Build relationships with creators and influencers.Negotiate campaigns and partnerships.Develop co-branded campaigns with dealers, banks and automotive companies.Growth & AnalyticsBuild a simple marketing dashboard.Track leads, applications, conversion rates and customer acquisition cost.Understand which channels generate actual business.Continuously experiment and improve.Report directly to the founders on what is working and what isn’t.What we’re looking forWe are looking for someone who is:Highly entrepreneurialComfortable working without a large teamExcellent at executionCommercially mindedStrong at digital marketingComfortable with social media and contentComfortable running paid advertisingGood at communicating and selling ideasAnalytical and comfortable with numbersAble to work independentlyComfortable speaking to customers, dealers and partnersWilling to get out of the office and meet people3–6 years of marketing/growth experience is preferred, but we care more about what you have actually built and achieved than your qualifications.Experience in automotive, fintech, banking, consumer finance, e-commerce or startups isa strong advantage.You should be able toBuild a campaign from scratch.Write the campaign brief.Brief a designer or create the basic creative yourself.Launch the campaign.Analyse the results.Change the campaign when it isn’t working.Speak to customers and understand why they aren’t converting.Create a partnership proposal.Walk into a dealership and pitch an idea.Organise an offline activation.Measure whether it generated business.What success looks likeWe don’t measure this role by followers or likes.We care about:More customers → more applications → more financed carsandMore dealerships → more inventory → more transactions.Your job is to build repeatable systems that produce those outcomes.Your first 90 daysMonth 1Understand Midas, customers, dealerships and financing.Audit existing marketing.●Define priority customer segments.Build the marketing calendar.Establish core metrics.Start producing content and testing acquisition channels.Month 2Launch paid campaigns.Start creator partnerships.Launch dealership activations.Build partnership campaigns.Improve the customer acquisition funnel.Month 3Identify the channels generating the best commercial results.Scale successful campaigns.Establish repeatable offline and digital campaigns.Build the next 6-month growth roadmap.Why join Midas?This is an opportunity to build the marketing function from the ground up at an early-stagecompany operating at the intersection of automotive, financial services and technology.You will work directly with the founders, have significant ownership and see the directconnection between your work and the company’s growth.If you are someone who likes building things rather than simply managing them, we wantto hear from you.