Marketing & Commercial Strategy Lead

The Marketing & Commercial Strategy Lead is responsible for developing and driving integrated marketing and commercial activation strategies across client portfolios. This role blends strategic thinking, creativity, and data-driven decision-making to deliver measurable business impact, strengthen brand positioning, and optimize performance across multiple channels—including retail, digital, and experiential marketing. The position also serves as a trusted advisor to clients, identifying growth opportunities while ensuring seamless collaboration across internal and external teams.The Marketing & Commercial Strategy Lead is responsible for developing and driving integrated marketing and commercial activation strategies across client portfolios.ResponsibilitiesStrategic Account Management Develop comprehensive marketing strategies aligned with clients’ business objectives.Lead annual planning, campaign development, and strategic roadmaps.Act as the primary strategic partner for key client accounts.Identify opportunities for account growth and service expansion.Present strategies, performance insights, and recommendations to senior stakeholders.Trade Marketing & Brand Experience Design and execute in-store and channel-specific activation strategies.Plan and manage brand activations, promotions, and experiential campaigns.Oversee production and implementation of POS materials and visual merchandising.Ensure excellence and consistency in execution across retail environments.Coordinate vendors, partners, and suppliers to deliver high-quality activations.Integrated Marketing Campaigns Lead the development and execution of multi-channel campaigns (ATL, BTL, digital).Collaborate with creative, media, and content teams to ensure brand consistency.Manage timelines, deliverables, and campaign execution.Analyze market trends, consumer behavior, and competitive landscape.Track performance metrics and continuously optimize campaign effectiveness.Business Development & Commercial Growth Drive organic growth within existing client accounts.Support new business efforts, including pitches and proposal development.Contribute to client acquisition strategies and portfolio expansion.Manage budgets and ensure financial efficiency and project profitability.Leadership & Operations Lead cross-functional teams and external collaborators.Oversee field execution teams and operational support.Ensure efficient workflows and on-time delivery of projects.Mentor and develop junior team members.QualificationsEducation Bachelor’s degree in marketing, Advertising, Business Administration, Communications, or related field.MBA or postgraduate studies (preferred).Experience 6–8+ years of experience in advertising agencies, marketing, or trade marketing roles.Proven track record managing integrated campaigns and client relationships.Strong understanding of retail, shopper marketing, and brand activations.Experience leading teams and working with corporate clients.