Marketing & Communications Manager

Job Title : Marketing & Communications ManagerLocation : Dubai, UAEBusiness Line : Group MarketingCompany: Reliant Surveyors Co. L.L.CReports To: Senior Partner & Group Head - Valuation & Strategic ConsultancyAbout the GroupReliant Surveyors is a professional real estate valuation and advisory firm established in 1977, and forms the core of a growing group with roots across the UAE and India.The group brings together Reliant Surveyors Dubai, delivering valuation and advisory services to banks, developers, family offices and government entities; Reliant Real Estate Valuation Services; ValuNXT Corporate Services, covering accounting, tax and corporate support; and ValuNXT Capital Advisory, focused on research, market intelligence and investment advisory & Valunxt Capital Real Estate Brokerage. Together the group offers clients a single point of contact across valuation, brokerage, advisory, real estate , accounting and corporate services in the UAE.Role OverviewWe are looking for a hands-on Marketing & Communications Manager to own marketing across the full group, covering valuation, real estate, brokerage, corporate services and capital advisory.The audience is a professional B2B one: bank credit and risk teams, developers, family offices, corporate finance departments, SME owners and government entities. Marketing here is about credibility, thought leadership and lead generation, not consumer engagement metrics.The role spans four legal entities with distinct audiences, so the ability to hold multiple brand positions at once without diluting any of them is essential.Key ResponsibilitiesMarketing Strategy & Brand•     Build and own the group marketing strategy across all four entities.•     Establish a clear brand architecture setting out how the group and the individual entities relate to one another.•     Develop and maintain brand guidelines covering logo usage, colour, typography, tone of voice and document templates.•     Ensure consistent brand application across proposals, reports, presentations, signage and digital channels.•     Position the group's professional heritage since 1977 as a credibility asset in market-facing material.Social Media & Digital Presence•     Own and grow the group's presence on LinkedIn as the primary channel, supported by Instagram, YouTube and other platforms as appropriate.•     Build and run a rolling content calendar across all entities.•     Write and publish content including market commentary, valuation insight, regulatory updates, case studies and company news.•     Manage community engagement, comments and inbound enquiries through social channels.•     Build the personal brand profiles of the partners and senior team as market voices.•     Monitor channel performance and adjust content mix based on what generates engagement and enquiry.Content & Campaign Delivery•     Plan, brief and deliver campaigns supporting business development priorities across the group.•     Produce written content including articles, market reports, newsletters, case studies and credentials documents.•     Direct the videographer on shot lists, content requirements and delivery timelines.•     Manage the production pipeline from brief through to published asset.•     Maintain a central library of approved photography, video, logos and templates.•     Coordinate external suppliers including designers, printers, agencies and event partners where required.Website & Digital Marketing•     Own the group's websites, keeping content current, accurate and aligned to service offering.•     Manage search visibility, on-page optimisation and content structure for organic discovery.•     Run paid campaigns on LinkedIn and search where a commercial case supports it, and report on cost per lead.•     Manage email marketing, distribution lists and newsletter delivery in line with applicable data and communications requirements.•     Set up and maintain analytics, tracking and reporting on digital performance.Lead Generation & Business Support•     Work with the business development team to generate and qualify marketing-sourced leads.•     Produce sales enablement material including credentials decks, service one-pagers and proposal templates.•     Support bank panel applications and tender submissions with brand-consistent supporting material.•     Support cross-sell activity between valuation, brokerage, accounting and advisory service lines.•     Track marketing-sourced enquiries through to mandate and report on contribution.Events & Market Presence•     Plan and deliver the group's presence at industry events, exhibitions and client briefings.•     Manage event collateral, stand material, giveaways and follow-up campaigns.•     Identify speaking, sponsorship and industry award opportunities that build market standing.•     Manage relationships with industry bodies, publications and media contacts.Team, Budget & Reporting•     Manage, brief and develop the videographer, including workload planning and quality standards.•     Own the marketing budget, track spend against plan and report variance.•     Report monthly to the Senior Partner on activity, pipeline contribution and channel performance.•     Allocate marketing effort across the four entities in proportion to commercial priority, and make the trade-offs explicit.•     Ensure all published material is accurate, compliant and approved before release.Candidate Profile•     Bachelor's degree in Marketing, Communications, Business or a related discipline.•     4 - 7 years of marketing experience, with a meaningful portion gained in the UAE.•     Proven experience marketing a professional services, real estate, financial services or B2B offering. Consumer-only backgrounds are unlikely to fit.•     Demonstrable track record of building or substantially rebuilding a marketing function, brand or channel presence.•     Strong LinkedIn capability, including organic content strategy and paid campaign management.•     Confident written English, with the ability to write credible commercial and market commentary without heavy editing.•     Experience managing or briefing creative resource, whether in-house or agency.•     Working knowledge of website content management, search visibility and digital analytics.•     Experience owning and reporting against a marketing budget.Desirable•     Experience marketing valuation, surveying, audit, consulting or corporate services.•     Understanding of the UAE real estate and banking market and its regulatory environment.•     Working knowledge of Arabic for bilingual content and localised campaigns.•     Design capability in Adobe Creative Suite, Canva or equivalent, sufficient to produce material without waiting on a designer.•     Experience marketing across multiple entities or brands simultaneously.•     Familiarity with CRM and marketing automation platforms.Required Skills•     Strategic thinking paired with willingness to execute personally. This is not a role with a team to delegate to.•     Strong commercial writing, able to translate technical valuation subject matter into credible market content.•     Sound judgement on what belongs in the public domain in a professional services context.•     Ability to prioritise across four entities with competing demands.•     Confident working directly with partners and senior stakeholders.•     Organised project and production management.•     Comfortable being measured on commercial contribution, not activity volume.•     Self-starting, comfortable with ambiguity and building process where none exists.•     Line management capability and willingness to develop a junior team member.Key Performance Indicators (KPIs)Performance will be measured against agreed commercial and brand outcomes including:•     Marketing-sourced enquiries generated and converted to mandate.•     Growth in LinkedIn following, engagement and inbound enquiry across group pages.•     Consistency of publishing against the agreed content calendar.•     Website traffic, enquiry volume and search visibility for target service terms.•     Cost per qualified lead on paid activity.•     Delivery of brand guidelines and consistent application across all four entities.•     Quality and turnaround of sales enablement and credentials material.•     Marketing spend managed against approved budget.•     Video and photography output delivered against plan.•     Business development and partner satisfaction with marketing support.CompensationCompensation will be aligned with market standards and the candidate's experience and qualifications.The compensation structure may include:•     Fixed monthly salary in the range of AED 12,000 - 15,000, depending on experience.•     Medical insurance and employment visa in accordance with UAE law.•     Annual leave and air ticket allowance as per company policy.•     Marketing budget and tooling to deliver the role properly.•     Professional development and industry accreditation support.•     Career progression as the group and its marketing function expand.Why Join Us?•     Full ownership of marketing across four entities, reporting directly to the Senior Partner.•     A genuine blank sheet. You build the brand, the channels and the process rather than inherit someone else's.•     A direct line to decision makers, with no layers between you and approval.•     Breadth across valuation, brokerage, accounting, tax, corporate services and research.•     A creative resource reporting to you from the outset.•     Visible commercial impact, measured on enquiry and mandate rather than vanity metrics.Application ProcessIf you are a marketing professional who wants to build a function rather than maintain one, we would like to hear from you.Please submit your CV together with a portfolio or examples of campaigns, content and brand work you have personally delivered, to:careers@reliantsurveyors.comSubject: Application - Marketing & Communications