Marketing & Community Lead

Chairon House is a new social wellness and performance club launching in Dubai.This is a broad, highly entrepreneurial role spanning brand, social media, influencers, PR, partnerships, events and community.You will be responsible for turning Chairon House into a brand that people notice, talk about, visit and ultimately become loyal members of.You should be equally comfortable developing a launch strategy, identifying an emerging TikTok trend, briefing a creator, hosting a community event, securing a brand partnership and making sure content gets posted on time.This is not a role for someone who only wants to manage agencies or create presentations. We are looking for someone highly hands-on, culturally fluent, commercially minded and excited to build from the ground up.Key ResponsibilitiesSocial Media and ContentOwn Chairon House’s social media strategy across Instagram, TikTok and emerging platforms.Build a distinctive brand voice and visual identity across all social channels.Develop and manage the content calendar, from concept development through production and publishing.Create culturally relevant content that feels native to each platform rather than traditional corporate marketing.Identify and act quickly on emerging TikTok, wellness, fitness, hospitality and Gen Z cultural trends.Work closely with photographers, videographers, designers, creators and internal team members to produce high-quality content.Build repeatable content formats featuring the space, members, trainers, events and the broader Chairon House world.Track content performance and continuously improve reach, engagement and conversion.Influencer and Creator MarketingDevelop and execute Chairon House’s influencer and creator strategy.Identify relevant creators across fitness, wellness, fashion, lifestyle, beauty, hospitality and culture.Build genuine long-term relationships with creators rather than relying solely on one-off paid posts.Manage creator seeding, invitations, collaborations, partnerships and hosted experiences.Negotiate agreements and ensure creator activity supports commercial and brand objectives.Develop new ways to make Chairon House a natural gathering place for influential communities in Dubai.Community and EventsBuild and grow the Chairon House community before and after launch.Develop a calendar of events, experiences and recurring community formats.Create programming that drives both cultural relevance and commercial performance.Produce events ranging from intimate member gatherings to larger brand moments, collaborations and activations.Work with the operations and fitness teams to deliver exceptional event experiences.Build relationships with community leaders, run clubs, creative groups, wellness professionals and relevant networks across Dubai.Ensure members feel recognised, connected and part of something bigger than a fitness membership.Measure community initiatives against attendance, member acquisition, retention, engagement and revenue targets.Brand Partnerships and ActivationsIdentify and secure partnerships with relevant brands across fitness, fashion, beauty, food, hospitality, technology and wellness.Develop creative brand collaborations that enhance the member experience and expand Chairon House’s reach.Lead the development and execution of in-space activations, product launches, pop-ups and co-branded events.Build partnership proposals and manage relationships from initial outreach through execution.Ensure every activation feels authentic to Chairon House rather than commercially forced.Explore opportunities to create proprietary cultural moments, research, reports or campaigns that establish Chairon House as a thought leader.PR and Brand CommunicationsDevelop Chairon House’s communications and PR strategy around launch and ongoing brand milestones.Build relationships with journalists, editors, media platforms and relevant industry voices.Work with external PR partners where appropriate while remaining actively involved in story development and outreach.Identify compelling stories around wellness, performance, social connection, hospitality and the future of fitness.Secure meaningful coverage across lifestyle, business, fitness, wellness and culture publications.Manage press visits, media requests, interviews and launch communications.Protect and consistently reinforce the Chairon House brand voice across all external communication.Marketing Strategy and GrowthOwn the overall marketing calendar, coordinating social, PR, influencer, email, partnerships, events and in-space activity.Translate the Chairon House brand strategy into practical campaigns that drive awareness, leads, visits and memberships.Work closely with the founder, General Manager, fitness team and operations team.Support member acquisition and retention through campaigns, referral initiatives, launch offers and community programming.Manage marketing budgets, agency relationships and external suppliers.Establish clear reporting across reach, engagement, earned media, lead generation, event performance and member conversion.Bring forward new ideas continuously and take ownership of turning the best ones into reality.What We Are Looking ForApproximately 2-5 years of experience across brand marketing, social media, community, PR, partnerships or events.Experience working with a culturally relevant consumer, wellness, fitness, hospitality, fashion, beauty or lifestyle brand.Deep understanding of TikTok, Instagram and internet culture.Strong instinct for what people will share, attend and talk about.Demonstrated experience growing a social audience or building an engaged community.Experience managing creators, influencers, events, brand partnerships and PR.Strong written communication and an ability to develop a clear, distinctive brand voice.Commercial awareness and an understanding that marketing must ultimately drive visits, memberships, retention and revenue.Excellent organisational and project-management skills.Comfortable operating in a fast-moving environment with limited structure.Existing relationships within Dubai’s creator, media, wellness, hospitality or lifestyle ecosystem would be highly valuable.