Marketing & E-Commerce Manager

MARKETING & E-COMMERCE MANAGERElite World Grand Resort & Recreation Center Kumushkon | UzbekistanElite World Grand Resort & Recreation Center Kumushkon is seeking an experienced, creative and commercially minded Marketing & E-Commerce Manager to lead the marketing, digital and e-commerce activities of our large-scale mountain resort and integrated recreation destination in Uzbekistan.The Marketing & E-Commerce Manager will be responsible for building awareness, generating demand and driving measurable commercial performance across an extensive destination portfolio — including hotel accommodation, private chalets, MICE, Government Business, events, recreation and entertainment experiences.Reporting to the Commercial Director, the successful candidate will work closely with Sales, Revenue Management and resort operations to ensure that marketing activity translates into qualified demand, conversion, direct bookings and profitable revenue.A key priority will be developing demand from our strategic source markets, particularly Russia, Uzbekistan, Kazakhstan, Tajikistan and Turkmenistan, as well as the wider CIS and Central Asian region.YOUR ROLEMarketing Strategy & Destination PositioningDevelop and execute the annual Marketing & E-Commerce strategy in alignment with the overall commercial strategy.Position Elite World Grand Resort & Recreation Center Kumushkon as a leading year-round mountain, leisure and recreation destination.Ensure all marketing activities support revenue generation, brand positioning and long-term destination growth.DIGITAL MARKETING & PERFORMANCELead the resort's digital marketing strategy across relevant paid, owned and earned channels.Plan and manage performance marketing campaigns across search, display, social media, remarketing and other relevant digital platforms.Develop market-specific digital strategies for Russia, Uzbekistan, Kazakhstan, Tajikistan and Turkmenistan.Optimize digital media investment based on conversion, cost of acquisition, ROAS and revenue contribution.Work with external digital agencies and technology partners where required, ensuring clear deliverables and measurable ROI.E-COMMERCE & DIRECT REVENUETake ownership of the resort's E-Commerce performance and direct online revenue contribution.Optimize the official website and booking journey to improve traffic quality, conversion and direct bookings.Develop and promote online packages combining accommodation with skiing, recreation, entertainment, F&B and destination experiences.Ensure content, offers, packages, photography and product information remain accurate, commercially compelling and up to date.Support effective positioning across relevant OTA and third-party digital platforms in coordination with Revenue Management and Distribution.Develop strategies to increase direct booking share and net revenue contribution.DEMAND GENERATION & SOURCE MARKET DEVELOPMENTDevelop marketing initiatives specifically designed to generate demand from Russia, Uzbekistan, Kazakhstan, Tajikistan and Turkmenistan.Work closely with Sales to support tour operators, DMCs, corporate accounts, Government Business, MICE partners and other strategic accounts.CONTENT, SOCIAL MEDIA & BRAND COMMUNICATIONDevelop and manage the destination's content and social media strategy.Build a compelling visual and editorial identity that communicates the scale and diversity of the Kumushkon experience.Manage content calendars across relevant digital and social platforms.Ensure all communication complies with Elite World Hotels & Resorts brand standards.MICE, GOVERNMENT & B2B MARKETINGDevelop marketing materials and campaigns supporting MICE, Corporate, Government and Institutional Business.Ensure banquet, meeting and event facilities are effectively positioned across appropriate digital and B2B channels.RECREATION & EXPERIENCE MARKETINGA fundamental part of this role will be marketing the entire destination — not simply the hotel.The Marketing & E-Commerce Manager will:Develop individual and integrated marketing strategies for the Ski Training Center, Mountain Coaster, Zipline, Amphitheater, Food Court & Entertainment Building, Gazelle Park, Artificial Lake and other attractions.Build demand from both overnight guests and day visitors.Create compelling Stay & Experience, Ski, Family, Group, Corporate and seasonal packages.CRM, CUSTOMER JOURNEY & RETENTIONDevelop CRM initiatives supporting acquisition, conversion, retention and repeat visitation.Develop campaigns targeting previous guests and visitors.Support loyalty initiatives and Elite World Hotels & Resorts loyalty programmes.COMMERCIAL ANALYTICS & PERFORMANCEThe successful candidate must be as comfortable with numbers and performance data as with branding and creative execution.Establish clear KPIs for all Marketing and E-Commerce activities.Monitor website traffic, conversion rate, direct revenue, booking-engine performance, ROAS, cost per acquisition, campaign conversion and channel contribution.Prepare regular Marketing & E-Commerce performance reports for the Commercial Director and senior management.BUDGET & PARTNER MANAGEMENTPrepare and manage the annual Marketing & E-Commerce budget.Manage relationships with digital agencies, media partners, PR agencies, content producers, influencers and technology providers.WHAT SUCCESS LOOKS LIKESuccess in this role will be measured through:Increased awareness and market positioning of Elite World Grand KumushkonIncreased direct online revenue and booking conversionStrong ROAS and disciplined customer-acquisition costs Increased demand from Russia, Uzbekistan, Kazakhstan, Tajikistan, Turkmenistan and the wider CIS and Central Asian region.Strong alignment between Marketing, E-Commerce, Sales and Revenue ManagementWHAT YOU BRINGSignificant Marketing and E-Commerce experience within luxury hospitality, large-scale resorts, destination resorts, integrated leisure destinations or comparable businesses.Previous experience in a Marketing Manager, E-Commerce Manager, Digital Marketing Manager or combined Marketing & E-Commerce leadership role.A proven and measurable track record of generating digital demand, direct bookings, revenue growth and marketing ROI.Strong understanding of hotel and resort commercial strategy.Demonstrated experience across digital marketing, E-Commerce, performance marketing, content, social media, CRM and brand communication.Experience working with hotel booking engines, websites, analytics platforms and relevant digital distribution environments.Commercial understanding of OTA and direct-channel dynamics.Experience developing and executing campaigns in Russia and Central Asian markets, particularly Uzbekistan, Russia, Kazakhstan, Tajikistan and Turkmenistan.Experience marketing leisure, resort, recreation, entertainment or visitor attractions is highly desirable.Experience supporting MICE, Corporate and Government Business is an advantage.Strong communication, presentation and stakeholder-management skills.Ability to work effectively as part of a multidisciplinary Commercial team.Flexibility to work according to the demands of a resort and destination operation.LANGUAGE REQUIREMENTSFluent Russian – mandatoryFluent English – mandatoryTurkish – strong advantageUzbek – strong advantageAdditional CIS and Central Asian languages will be considered an asset.