Marketing & Public Relations Management
Engage Labs · Abu Dhabi Emirate, United Arab Emirates
Apply & track with Apply Edge🗂 We’re Hiring: Marketing & Public Relations Management🕒 Employment Type: Full-Time💼 Level: Mid-Level to SeniorWe are seeking a strategic, creative, and results-driven Marketing & Public Relations Management professional to lead integrated marketing, brand communication, media relations, public relations, and reputation-management initiatives. This role will work closely with internal stakeholders, senior management, media partners, agencies, and external organizations to strengthen brand visibility, engagement, and public perception.🎯 Key Responsibilities
- Develop and implement integrated Marketing and Public Relations strategies aligned with business objectives and brand direction.
- Build and strengthen brand awareness, market presence, reputation, and stakeholder engagement.
- Develop marketing campaigns across digital, social media, traditional media, events, partnerships, and other communication channels.
- Plan and manage public relations initiatives, media engagement, corporate communications, and brand storytelling.
- Build and maintain strong relationships with journalists, media organizations, influencers, industry partners, and external stakeholders.
- Prepare press releases, media statements, corporate announcements, speeches, articles, and other communication materials.
- Coordinate media interviews, press conferences, product launches, corporate events, and public engagements.
- Develop crisis communication strategies and support the management of reputation-related issues.
- Monitor media coverage, public sentiment, brand mentions, and industry developments.
- Respond to media enquiries and coordinate appropriate communication with internal stakeholders.
- Develop content strategies for websites, social media, newsletters, campaigns, and other marketing channels.
- Work closely with creative and content teams to develop engaging marketing and communication materials.
- Manage brand guidelines and ensure consistent messaging and visual identity across all communication channels.
- Plan and execute marketing campaigns to support business growth, customer acquisition, product launches, and brand objectives.
- Manage digital marketing, social media, content marketing, email marketing, and online communication initiatives where required.
- Analyze campaign performance, audience engagement, media coverage, and marketing effectiveness.
- Develop marketing and PR reports, dashboards, and performance insights for management.
- Manage marketing budgets and ensure effective allocation of campaign and communication resources.
- Coordinate with external agencies, creative partners, media agencies, PR agencies, and other service providers.
- Manage agency performance, campaign deliverables, timelines, and communication standards.
- Support corporate branding, employer branding, internal communications, and stakeholder engagement initiatives.
- Develop strategic partnerships, sponsorships, collaborations, and promotional opportunities.
- Conduct market research and competitor analysis to identify trends and communication opportunities.
- Support event marketing, exhibitions, conferences, launches, and corporate activities.
- Ensure all marketing and communication activities comply with brand, legal, regulatory, and corporate requirements.
- Work closely with Sales, Business Development, Digital, HR, Product, and senior leadership teams.
- Identify opportunities to improve marketing effectiveness, brand reputation, audience engagement, and communication processes.✅ Requirements
- Proven experience in Marketing, Public Relations, Corporate Communications, Brand Management, Media Relations, or a related field.
- Strong experience developing and implementing integrated marketing and communication strategies.
- Proven experience managing public relations, media engagement, and corporate communications.
- Excellent writing and editing skills with the ability to create compelling and professional communication materials.
- Experience preparing press releases, media statements, corporate announcements, speeches, presentations, and marketing content.
- Strong understanding of brand management, brand positioning, messaging, and reputation management.
- Experience managing relationships with journalists, media organizations, agencies, and external stakeholders.
- Knowledge of crisis communication and reputation-management principles is an advantage.
- Strong understanding of digital marketing, social media, content marketing, and online communication.
- Experience managing marketing campaigns across multiple channels and platforms.
- Strong analytical skills with the ability to evaluate campaign performance, media coverage, and audience engagement.
- Experience using Google Analytics, social media analytics, CRM platforms, marketing automation tools, or media-monitoring platforms is an advantage.
- Strong project-management skills and ability to manage multiple campaigns and communication initiatives simultaneously.
- Excellent stakeholder-management, presentation, negotiation, and interpersonal skills.
- Ability to work effectively with senior leaders, internal teams, agencies, media representatives, and external partners.
- Creative mindset combined with strong strategic and commercial thinking.
- Experience managing marketing budgets, agencies, and external service providers is preferred.
- Experience in corporate, financial services, technology, retail, hospitality, healthcare, FMCG, or other brand-driven industries is an advantage.
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Media, Business Administration, or a related field is preferred.
- Professional certifications in Digital Marketing, Public Relations, Corporate Communications, Brand Management, or Marketing Strategy are an advantage.🌟 What We Offer
- Opportunity to lead and contribute to Marketing Strategy, Public Relations, Corporate Communications, Brand Management, and Reputation Building initiatives.
- Exposure to media relations, integrated marketing campaigns, digital communications, corporate events, and stakeholder engagement.
- Opportunity to work directly with senior leadership, media partners, agencies, and cross-functional business teams.
- Hands-on experience developing brand campaigns, public relations strategies, crisis communications, and corporate storytelling.
- Opportunity to influence brand reputation, public perception, customer engagement, and business growth.
- Career progression into Senior Marketing Manager, Public Relations Manager, Corporate Communications Manager, Brand Director, Head of Marketing, Head of Corporate Communications, or Marketing Director roles.
- A creative, strategic, and collaborative working environment.
- Professional training, marketing and communications certifications, mentorship, and continuous career development opportunities.
- Competitive compensation, performance incentives, and comprehensive benefits package.